Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Media Coordinator
ABOUT US:
MAKIARIS MEDIA is a premier media buying, planning and consulting advertising agency located in Rocky Hill, CT. We develop strategic, cost efficient, effective media plans that generate results for our clients. We are a collaborative agency that offers a positive culture, team atmosphere and many opportunities for learning and growth.
We are seeking an energetic, detail-oriented person with previous exposure to paid media campaigns to join our team. The Media Coordinator supports the media team and will focus mainly on campaign implementation and reporting for traditional and digital media. As a member of our team, the Media Coordinator will represent our company to clients and our outside media vendors daily. This is a fast-paced environment, and the position necessitates being able to work as a team player internally with several different buyers and juggling several different accounts. The Media Coordinator is expected to have a basic understanding of the media space and available media research.
JOB DESCRIPTION:
· Execute placement of media campaigns which includes managing the insertion order process for all mediums (TV, radio, digital, OOH print), including system input, delivery to vendors for approval and confirmations
· Execution of paid social media & digital campaigns, monitoring, analytics and reporting
· Manage comprehensive set of tasks associated with creative and traffic communication, including confirming campaign creative and rotations, generating and sending traffic instructions
· Obtain vendor creative requirements (formats, delivery, deadlines, etc.) and populate creative specification charts for proper delivery to mediums by deadline
· Invoice processing, discrepancies & client billing needs
· Establish strong relationships with media partners and clients
· Maintain monthly performance reports
· Keep up to date with media trends and research
· Assist on media plan development PowerPoint presentations with the team
· General office support as needed
QUALIFICATIONS & EXPERIENCE
· Bachelor’s degree, preferably with a concentration in Advertising, Accounting, Marketing, Business Administration or Communications
· 2 years of media experience
· Proficient with Microsoft Excel, Word, and PowerPoint, knowledge of Strata is a plus
SKILLS & ABILITIES
· Self-motivated, trustworthy, reliable
· Highly organized, and able to multitask and meet timelines and due dates
· Reliable, detail orientated with good communication skills
· Aptitude with numbers
· Strong communication and networking skills are required
· Ability to communicate with others in person or by phone, electronically or in written form
BENEFITS
· Remote/in-office hybrid schedule
· PTO
· Health (Medical, Dental, Vision) & Life Insurance
· 401K & company match
· Profit sharing plan
· Bonus opportunities
· Maternity benefits
· Professional development, trainings, and certifications
· Fun, fast paced work environment
· Salary to commensurate with experience
Job Type: Full-time
Pay: $40.00 - $45.00 per year
Benefits:
Schedule:
Ability to Commute:
Work Location: Hybrid remote in Rocky Hill, CT 06067
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