Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Commerce Media Buyer
LoveToKnow Media is seeking an experienced Media Buyer to join our growing Commerce Team. This critical role will be responsible for running and optimizing all paid promotion of commerce content and all paid audience development initiatives. The Media Buyer will work closely with the Commerce Editorial and Data teams with a specific focus on expanding and scaling LoveToKnow’s Commerce editorial reach, and revenue initiatives.
The ideal candidate has at least seven years of hands-on experience in the Meta Ads universe, with some experience in other social platforms (X, Pinterest, Snap, TikTok), and all major display networks. The Media Buyer must have a deep understanding of paid traffic acquisition for publishers, with expertise in, and understanding of, affiliate marketing. Experience with major affiliate networks (Amazon, Impact, CJ) is a plus. The Media Buyer must have an entrepreneurial mindset, and a strategic understanding of how to grow paid acquisition to scale LoveToKnow’s commerce revenues.
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About You
Benefits
About LoveToKnow Media:
At LoveToKnow Media, we believe the good life is inspired by love and guided by knowledge. Our distinct brands share a mission to make the world smarter. Unique in their content yet unified in their purpose, LoveToKnow, YourDictionary, WordFinder, GolfLink, and Bibliography.com compel expansive and engaged audiences of consumers who seek specialized subject matters. Spanning 14 time zones, we cultivate exceptional talent from around the world. A global perspective is what fuels our success and ability to be one of the largest and most well-rounded digital media portfolios in the world. As one global community, we work collaboratively across continents and cultures to create informative content that truly makes the world smarter. Our flexible approach emboldens our employees to work in the environments that play to their strengths, including fully remote roles and flexible in-person roles in the heart of Barcelona.
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0 Media Buyer jobs found in Wilmington, DE area