Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
The Sr. Digital Media Planner/Buyer role is perfect for those with digital media planning and buying experience interested in further career development. This media pro is responsible for the tactical planning, purchase, execution and delivery of digital channels and tactics that are part of approved media plans. Leads development of appropriate tactical media strategies and budgets for clients. Previous experience in digital media planning and buying, working directly with media vendors in the areas of social media, programmatic display and video, and publisher direct media is required. Experience working in-platform is desired. Must be well versed in all types of digital media and must stay current with the rapidly changing media landscape. Must have a working and proficient understanding of media measurements and how to creatively apply them in the Agency's objective of exceeding the clients’ goals.
This role is a primary contact for key media vendors, responsible for proactively seeking new and innovative solutions to enhance tactical plans and buying approaches. They will coordinate meetings/introductions/webinars within the activation team. In addition to these duties, they will be responsible for assisting in the establishment of processes and for adhering to existing processes and workflow, while suggesting updates to increase efficiency.
Essential Duties and Responsibilities (Other duties may be assigned)
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
Total Perks Package
Clear All
0 Media Planner jobs found in Altenburg, MO area