Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate engaging content for social media platforms, including graphics, videos, and written posts
- Manage social media accounts and monitor performance metrics to optimize content and drive results
- Stay up-to-date with industry trends and best practices in social media marketing
- Collaborate with team to ensure brand consistency across all channels
- Conduct market research to identify target audience and competitive landscape
- Monitor and respond to customer inquiries and comments on social media
Skills:
- Proficient in graphic design tools such as Adobe Photoshop or Canva
- Strong understanding of digital marketing principles and strategies
- Excellent written and verbal communication skills
- Experience in content creation for various platforms, including blogs, websites, and social media
- Knowledge of social media management tools like Hootsuite or Buffer
- Understanding of social media marketing trends and best practices
- Ability to conduct research on industry trends, target audience, and competitors
This is an exciting opportunity for a skilled Social Media Manager to join our team. If you are passionate about digital marketing, creative content creation, and driving engagement on social media platforms, we would love to hear from you.
Job Type: Contract
Pay: $20.00 - $25.00 per hour
Expected hours: 3 – 4 per week
Benefits:
Schedule:
Location:
Work Location: Remote