Media Planner jobs in Buffalo, NY

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Planner/Buyer
  • Crowley Webb & Associates
  • Buffalo, NY FULL_TIME
  • Crowley Webb is looking for a full-time media planner/buyer to collaborate with the media team to support plan development and meet client expectations. In this role, you will help execute traditional media campaigns with a primary focus on TV buying and will negotiate, schedule development, optimize, and report.


    Read on to see if you have what it takes to join a company named one of Buffalo Business First’s Best Places to Work four years running and one of The Buffalo News’ Top Workplaces three years in a row.

    RESPONSIBILITIES

    • Work with the internal media team to complete traditional media plans best suited for established client requirements, budgets, and objectives
    • Support media plan development by providing internal recommendations to the sr. media team
    • Conduct media vendor outreach, negotiations, schedule development, ad placements, traffic, and booking
    • Perform campaign management duties, such as optimization against key performance indicators, reporting, providing campaign insights, and invoice/billing reconciliation

    QUALIFICATIONS

    • Bachelor's degree or comparable work experience in a relevant field
    • Minimum of three years work experience in TV media planning/buying, TV media planning/selling, or a related field
    • Strong working knowledge of various media tools (Strata, Comscore, Nielsen, MRI-Simmons, and Scarborough)
    • Knowledge of (or willingness to learn about) data protection (e.g., ISO 27001, GDPR) and maintaining confidentiality
    • Proficiency with computer software such as Microsoft Word, PowerPoint, Excel, and Google Drive
    • Detail-oriented and able to work independently on projects once directed
    • Ability to effectively manage timelines and deadlines, confidently negotiate, and bring new ideas to the table


    Salary range: $52,000 - $72,000 annually

    Salary is always based on the unique set of skills, knowledge, and experience a candidate brings to the position.


    At Crowley Webb, we believe that a mix of different experiences, backgrounds, and opinions makes for a healthier work environment and ultimately, better work. For this reason, we actively seek to build a more diverse and inclusive employee base by participating in racial equity training as well as exercises organized by our active, employee-led DEI committee. We do not discriminate due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state, or local law. We are an Equal Opportunity Employer.

  • 10 Days Ago

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Digital Media Account Executive
  • Media Sales Plus
  • Amherst, NY FULL_TIME
  • As a Digital Media Account Executive, you will play a pivotal role in managing and expanding client relationships, offering top-notch customer service, and fueling revenue growth. You'll work closely ...
  • 1 Day Ago

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Media Advertising Specialist
  • Media Sales Plus
  • Amherst, NY FULL_TIME
  • Job Description: We are actively expanding our teams and seeking individuals who thrive in a fast-paced environment, excel at multitasking, and are dedicated to providing exceptional customer service....
  • 1 Month Ago

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Class a Truck Drivers
  • Wright Media
  • Rushford, NY FULL_TIME
  • Top-Paying CDL A Job Opportunities:DEDICATED ROUTESGreat Home Time & Pay: Earn up to $70,000 annuallyOTR OPPORTUNITIESFind your freedom with us. You can count on consistent miles and paycheckTEAM DRIV...
  • Just Posted

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Class a Truck Drivers
  • Wright Media
  • Sandusky, NY FULL_TIME
  • Top-Paying CDL A Job Opportunities:DEDICATED ROUTESGreat Home Time & Pay: Earn up to $70,000 annuallyOTR OPPORTUNITIESFind your freedom with us. You can count on consistent miles and paycheckTEAM DRIV...
  • 1 Day Ago

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Class a Truck Drivers
  • Wright Media
  • Farmersville, NY FULL_TIME
  • Top-Paying CDL A Job Opportunities:DEDICATED ROUTESGreat Home Time & Pay: Earn up to $70,000 annuallyOTR OPPORTUNITIESFind your freedom with us. You can count on consistent miles and paycheckTEAM DRIV...
  • 28 Days Ago

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0 Media Planner jobs found in Buffalo, NY area

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President and Chief Executive Officer
  • TalentRise
  • Buffalo, NY
  • Fostering our tech ecosystem is a core economic development strategy for the WNY region and top-tier talent is the most ...
  • 4/24/2024 12:00:00 AM

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Entry Level / Maintenance Technician - GOS
  • Grid One Solutions, LLC
  • Buffalo, NY
  • Job Title: Entry Level / Maintenance Technician Entry Level position We will train you! - paid on-the-job training - Day...
  • 4/23/2024 12:00:00 AM

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PR/Communications – Intern Starting at $15.00 per hour
  • Six Flags Darien Lake
  • Darien Center, NY
  • JOB SUMMARY: Assists in all Marketing/Communications department functions, including planning and executing marketing ev...
  • 4/22/2024 12:00:00 AM

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Leasing Agent
  • Gold Wynn Management LLC
  • Buffalo, NY
  • Reporting to the Property Manager, the Leasing Agent will be responsible for the successful marketing, leasing and turno...
  • 4/21/2024 12:00:00 AM

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President and Chief Executive Officer
  • Talentrise
  • Buffalo, NY
  • Fostering our tech ecosystem is a core economic development strategy for the WNY region and top-tier talent is the most ...
  • 4/21/2024 12:00:00 AM

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Senior Account Executive
  • Gelia
  • Buffalo, NY
  • Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY, Raleigh, NC, and Peoria IL, i...
  • 4/21/2024 12:00:00 AM

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Transportation Management Operations Technician
  • The Niagara International Transportation Technology Coalition (NITTEC)
  • Buffalo, New York, NY
  • The Niagara International Transportation Technology Coalition (NITTEC) is seeking a full-time Transportation Management ...
  • 4/20/2024 12:00:00 AM

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On Air Host and Audio/Digital content Specialist
  • Cumulus Media Inc.
  • Buffalo, NY
  • On Air Host and Audio/Digital content Specialist in Buffalo at Cumulus Media **Location:** **Experience:** Not Specified...
  • 4/20/2024 12:00:00 AM

Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was 256,902. The city is the county seat of Erie County and a major gateway for commerce and travel across the Canada–United States border, forming part of the bi-national Buffalo Niagara Region. The Buffalo area was inhabited before the 17th century by the Native American Iroquois tribe and later by French settlers. The city grew significantly in the 19th and 20th centuries as a result of immigration, the construction of the Erie Canal and rail tra...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$60,697 to $81,243
Buffalo, New York area prices
were up 1.5% from a year ago

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Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
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Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
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A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
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