Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Position : Account Planning Coordinator
Company : Mediassociates, 75 Glen Road, Sandy Hook, CT 06482
Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut.
It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes.
With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology.
Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.
Job Description
This entry-level position is a great opportunity for a recent college grad, or someone with internships or prior work experience.
Account Coordinator responsibilities are comprised of executing and managing a variety of tasks on behalf of our client's media efforts.
Their primary role is to assist Associate Planners and Account Planners in the research, planning, and execution of media plans.
Responsibilities will vary in scope depending on the specific account assignments but will likely include some of the following :
Roles & Responsibilities :
Skills & Characteristics :
This is an entry-level position with the opportunity for advancement within the organization.
Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are required to use our updated office space in Sandy Hook, CT one time per week, which allows you to take part in our office culture and team development that naturally occurs in office.
In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door.
Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party.
Other team or client meetings may be scheduled at other times during the year.
LOCAL CANDIDATES PREFERRED
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Last updated : 2024-03-22
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