Media Planner jobs in Dundalk, MD

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

M
Media Planner/Buyer (Integrated)
  • Media Works
  • Baltimore, MD FULL_TIME
  • Integrated Media Planner and Buyer (hybrid)

    Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.

     

    Position Summary:

    The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.

     

    Position Requirements/Responsibilities:

    · Acts as liaison between media vendors, the client and the agency

    · Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business.

    · Gathers, organizes & presents competitive and industry research as well as preparing market analysis

    · Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives

    · Participation in client meetings for media plan presentation and strategizing sessions

    · Manage day-to-day tasks associated with stewarding client-approved media plans

    · Helps maintain positive relationship with the client

    · Has in-depth knowledge & understanding of Video, Print, Audio and OOH.

    · Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement

    · Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.

    · Builds the Radio & TV schedules, compiles digital media into digital planning document

    · Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring

    · Analyzes all post buys and works with stations to make up under delivery weight or impressions

    · Paces digital media

    · Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.

    · Resolves billing discrepancies as needed

    · Provides an energy level that brings new and exciting ideas to the overall media strategy

     

    SKILLS:

    Microsoft Word, Excel, and Power Point

    Experience with media buying software, Strata a plus!

    Experience with digital ad servers

    Experience with Google Analytics

    Experience pulling media research from various sources

    Experience building target audiences and implementing social media campaigns

    Ability to multi-task/time management skills in a fast-paced & fun environment

    Strong written and communications skills

    *This is a full time opportunity based out of Baltimore, MD*
    Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.

     

    Job Type: Full-time

    Salary: $60,000.00 - $65,000.00 per year

    Benefits:


    • 401(k)
    • Dental insurance
    • Health insurance
    • Health savings account
    • Life insurance
    • Paid time off
    • Professional development assistance
    • Retirement plan


    Schedule:


    • 8 hour shift


    Supplemental pay types:


    • Bonus opportunities


    Education:


    • Bachelor's (Required)


    Experience:


    • Media buying: 2 years (Preferred)
    • Media planning: 2 years (Preferred)


    Ability to Relocate:


    • Baltimore, MD 21209: Relocate before starting work (Required)


    Work Location: Hybrid remote in Baltimore, MD 21209

  • 1 Month Ago

G
Media Planner
  • GP3 Partners
  • Annapolis, MD FULL_TIME
  • Company Overview:GP3 Partners is launching a new, client-centric, omni-channel media buying agency specializing in integrated linear, digital, and social media strategies. Our expertise lies in advanc...
  • 15 Days Ago

M
Media Coordinator
  • Media Works
  • Baltimore, MD FULL_TIME
  • Media Works LTD, a highly-respected, fast paced, energetic integrated media agency located in Baltimore, MD is looking for a Media Coordinator to join our growing team. Our agency thrives off collabor...
  • 1 Month Ago

B
Sales Representative Media
  • Best Version Media
  • Catonsville, MD FULL_TIME
  • Job Description Job Description Are you ready to take charge of your potential? Apply to learn about the turnkey business model that provides work / life balance, flexible scheduling (no evenings or w...
  • 1 Month Ago

B
Sales Representative Media
  • Best Version Media
  • Perry, MD FULL_TIME
  • Job Description Job Description Are you ready to take charge of your potential? Apply to learn about the turnkey business model that provides work / life balance, flexible scheduling (no evenings or w...
  • 1 Month Ago

C
Media Supervisor
  • Clutch Group, Inc.
  • Baltimore, MD FULL_TIME
  • Role/Title: Media Supervisor Location: Baltimore, MD Salary: 65-95k Hybrid Clutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps the...
  • 9 Days Ago

Filters

Clear All

  • Filter Jobs by companies
  • More

0 Media Planner jobs found in Dundalk, MD area

M
Media Buyer
  • McKinley Marketing Partners
  • Baltimore, MD
  • McKinley Marketing Partners is working alongside a specialized media agency in Baltimore, MD and together we are seeking...
  • 3/28/2024 12:00:00 AM

C
Account Manager, Public Relations
  • CyberRisk Alliance
  • Baltimore, MD
  • Job Title: Account Manager Reports To: Account Director/Vice President/Senior Vice President The Account Manager at Laun...
  • 3/28/2024 12:00:00 AM

A
Audiovisual Engineer
  • Apex Systems
  • Hyattsville, MD
  • Top 3 requirements: Experience coordinating with Digital Signage vendors (Ex: Stratacache, Hughes) Make requests for dig...
  • 3/27/2024 12:00:00 AM

M
Media Account Manager
  • Media Works, Ltd.
  • Baltimore, MD
  • Media Account Manager/Buyer (hybrid) Media Works is looking for a Media Account Manager with 5-8 years of experience. Me...
  • 3/25/2024 12:00:00 AM

H
FT Customer Experience Specialist (Work From Home)>
  • Hingham Institution for Savings
  • Essex, MD
  • [Customer Service / Remote] - Anywhere in U.S. / Competitive Pay / Individual and Family Health Care Plans / Retirement ...
  • 3/25/2024 12:00:00 AM

H
FT Customer Experience Specialist (Work From Home)>
  • Hingham Institution for Savings
  • Middle River, MD
  • [Customer Service / Remote] - Anywhere in U.S. / Competitive Pay / Individual and Family Health Care Plans / Retirement ...
  • 3/25/2024 12:00:00 AM

L
Copyeditor
  • LHH
  • Baltimore, MD
  • Production Coordinator LHH Recruitment Solutions is currently seeking a Production Coordinator with 3 or more years of e...
  • 3/24/2024 12:00:00 AM

T
Director, Communications & Marketing
  • The Summit School
  • Edgewater, MD
  • The Summit School is seeking a Director, Communications & Marketing to join the administrative team supporting the schoo...
  • 3/24/2024 12:00:00 AM

Dundalk ( /ˈdʌndɔːk/ DUN-dawk or /ˈdʌndɒk/ DUN-dok) is an unincorporated community and census-designated place in Baltimore County, Maryland, United States. The population was 63,597 at the 2010 census. In 1960 and 1970, Dundalk was the largest unincorporated community in Maryland. It was named after the town of Dundalk, Ireland. Dundalk is considered one of the first inner-ring suburbs of Baltimore. According to the United States Census Bureau, the CDP has a total area of 17.4 square miles (45.0 km2), of which 13.1 square miles (33.8 km2) is land and 4.3 square miles (11.2 km2), or 24.84%, i...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$64,047 to $85,719
Dundalk, Maryland area prices
were up 1.5% from a year ago

Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020