Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Purpose: The Planner will completely own the inventory forecasting, allocation, and purchasing responsibilities across all channels that Peepers does business. This position will forecast inventory for new styles and create demand & supply plans for existing styles with the overall goal to continuously improve forecast accuracy. You will partner with the Sales and Finance team to create inventory plans from their respective forecasts. Responsibilities also include strategic inventory allocation across all channels and accounts as it relates to quantity and timing of inventory.
This position may be fully-or-partially remote, or based at our headquarters in Michigan City, Indiana
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0 Media Planner jobs found in Gary, IN area