Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
About us
Home Town Media is a small business radio station and marketing agency located in Kenton, Ohio and serves the listening audience of Hardin, Wyandot, Hancock, Allen, Auglaize, Logan, Union and Marion Counties.
Our goal is to help businesses succeed with successful marketing plans and to help keep our audience well informed.
Summary:
The Assistant news personnel will primarily be responsible for news coverage as assigned by the news director, but also performs various support tasks for the organization.
Duties and Responsibilities:
1. Gather and Produce news content for broadcast and digital platforms, leveraging the use of digital tools to enhance news gathering and dissemination. This includes video.
2. Complies with universal policies and federal, state, and local regulations governing news coverage.
3. Evaluates news leads and news tips to develop stories and edits news material and reader submissions to create content.
4. Gathers and verifies information regarding stories through interview, observation, and research; ensures the accuracy of news programs.
5. Work with the sales team to create graphics as required.
6. Update website and social media graphics, logos, google ads, as required.
7. May be required to attend events and promotions.
8. May be assigned an on-air broadcast show.
9. May be required to help with sports programming.
10. Performs miscellaneous job-related duties as assigned.
Benefits
Salary Base Pay
Sales Commission
Flex Time and Flex Schedule after 90 days
Insurance Available For Full Time
Job Types: Full-time, Part-time
Schedule:
Work Location: In person
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