Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
CMI Media Group has a passion for innovation in the pharmaceutical and healthcare industries. We use that passion to help leading organizations dedicated to improving our society's health achieve our business goals by creating experiences that inform, educate, and stimulate behaviors that improve the quality of life. As the Associate Engagement Planner, you will play a vital role in achieving these business goals by managing the tactical implementation of digital, targeted and print media campaigns. Associate Engagement Planners should exhibit strong attention to detail, the ability to understand key contractual concepts, billing practices, and the readiness to master campaign management.
Training Opportunities:
All Associate Engagement Planners will have the opportunity to go through a 6-week long media execution training program alongside other newly hired Associate Engagement Planners. This training curriculum will introduce you to the key concepts of pharmaceutical advertising, CMI Media Group’s tools and processes, and media campaign management.
Key Responsibilities:
Additional Requirements:
Flexibility: Ability to work flexible hours and travel occasionally to other company or partner offices for meetings and responsibilities.
Physical Ability: Capable of lifting objects up to 15 pounds and sitting for prolonged periods while working on a computer.
Detail-Oriented Approach: Consistent daily completion of timesheets.
Salary Range:
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0 Media Planner jobs found in Paterson, NJ area