Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
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WORK ENVIRONMENT:
While performing the duties of this position, the employee may be occasionally exposed to moving mechanical parts and extreme heat. The employee is occasionally exposed to high places, fumes or airborne particles and/or caustic chemicals. The noise level in the plant environment is usually loud.
SAFETY:
Twin City Fan is dedicated to providing a safe and healthy work environment. Each and every employee must understand and continually work within the safety and health rules and policies. The use of good judgment and common sense is critical to workplace safety, and Twin City Fan expects every employee to work in a safe and conscientious manner.
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