Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Are you ready to up your game? Rhode Island Media Group, a fast paced, full service Advertising Agency is growing- we have 4 offices in RI and we are looking for Media Consultants with 2 or more years of sales experience to help us.
In addition to our agency RI Media Group consists of 300K loyal RI readers on our 7 websites and with our 10 newspapers.
We are looking for someone to cover our Block Island Territory. The correct person will be able to manage our current accounts on Block Island and look to grow new relationships. This position will also handle key accounts across the state.
If you are a master at client management, making monthly revenue goals and looking to make a difference for local businesses, we want to talk to you.
You'll be a great fit if:
You are skilled in building client relationships that last.
You have a solid understanding of business building and media strategies.
You can predict the future. Ok, not really... but you do need to successfully manage a sales funnel and accurately forecast monthly client revenues, and make adjustments to your strategy as needed.
You enjoy collaborating with clients, creative, and production teams to develop advertising plans that include traditional Print, Digital, Social, Email, streaming Radio and TV.
You are a self starter who thrives in an environment that is deadline and goals driven.
What you get:
Exciting - fast paced environment.
Compensation plan that rewards your success.
Support and training in a friendly environment.
Benefits- Medical, Dental, PTO, 401k
Work Remotely
Job Type: Full-time
Pay: $38,000.00 - $55,000.00 per year
Benefits:
Schedule:
Work Location: On the road