Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Life360’s mission is to keep people close to the ones they love. We help families protect the people, pets, and things they care about with our industry-leading mobile app and category-defining Tile tracking devices. Life360 has more than 66 million monthly active users (MAU) in more than 150 countries.
Bringing together our highly successful mobile app with innovative devices, we have the opportunity to do unprecedented good for families across free and paid plans. Key features include location sharing, lost item reimbursement, driver monitoring, 24/7 roadside assistance, and crash detection with emergency response. By continuing to innovate and deliver for our customers, we aim to become a household name and establish ourselves as the must-have mobile-based membership for families of all stages. Life360 has more than 500 (and growing!) remote-first employees.
Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
The Growth Marketing team is a savvy, experienced, scrappy, and adaptive group of data-driven marketers who solve business growth challenges and identify paths to profitable customer acquisition by leveraging tactical experience, team mentality, and creative problem solving. We have a relentless pursuit to optimize, grow, and outperform our goals.
We are seeking an analytical and motivated Media Planner to join our dynamic marketing team. The Media Planner will play a crucial role in driving the success of our paid social, streaming video, streaming audio, linear TV, and offline reporting channels. The ideal candidate will have a strong background in media planning, channel stewardship, and data analysis, with a passion for optimizing performance and driving results against a range of business KPIs.
The US-based salary range for this position is $80,000 - $105,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
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