Media Planner jobs in Santa Clarita, CA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Media Planner jobs

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Media Planner
  • EssenceMediacom
  • Los Angeles, CA FULL_TIME
  • Role: Media Planner

    EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
    Role Summary & Impact
    As a Media Planner, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy. You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
    Key Responsibilities
    • Partner with the Manager in the development of communication plan options and recommendations.
    • Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
    • Deliver POVs/position papers on key client issues and/or client opportunities.
    • Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
    • Prepare media authorizations per approved plans/project requests.
      Train and developing Associate(s), as well as reviewing their work for accuracy.
    • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
    • Provide timely and accurate delivery of all work.

    Requirements

    • Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
    • At least 1 year of related media planning/communications planning experience.
    • Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
    • Proficiency with systems/tools.
    • Strong quantitative skills, including analytical abilities and math proficiency.
    • Ability to work within a team, handle multiple assignments and meet tight deadlines.
    • Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
    • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.


    Life at GroupM

    Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

    GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
    GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.
    The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
    GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.
  • 3 Days Ago
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Sales Planner
  • OUTFRONT Media, LLC
  • Los Angeles, CA FULL_TIME
  • About OUTFRONT We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertis...
  • 9 Days Ago
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Assistant Media Planner
  • IPG Mediabrands
  • Los Angeles, CA FULL_TIME
  • Business Overview Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000 employees worldwide. We are an award-winning agency built for brands who are challengin...
  • 1 Day Ago
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Media Planner, Strategy
  • Publicis Groupe
  • Burbank, CA FULL_TIME
  • Company DescriptionZenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at...
  • 3 Days Ago
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Digital Media Planner Apprentice
  • Catalyte
  • El Segundo, CA FULL_TIME
  • DIGITAL MEDIA APPRENTICE Become a digital media apprentice. No experience needed. Click "Apply Now" to register & complete our screening.What does a Digital Media Apprentice do?Digital Marketing is th...
  • 3 Days Ago
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Assistant Media Planner - Acura
  • RPA
  • Santa Monica, CA FULL_TIME
  • Why You’ll Never Want to Leave Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known...
  • 5 Days Ago
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0 Media Planner jobs found in Santa Clarita, CA area

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Site Specialist II - Media & Buffer Prep
  • Thermo Fisher Scientific
  • Thousand Oaks, CA
  • Job Description As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impa...
  • 4/16/2024 12:00:00 AM
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Assistant to Agent, Unscripted TV/Alternative Media Department
  • Gersh
  • Beverly Hills, CA
  • Gersh has been a force in the entertainment industry since its founding in 1949. With a commitment to excellence and han...
  • 4/16/2024 12:00:00 AM
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Deadline: Staff Writer
  • PMC
  • Los Angeles, CA
  • Deadline is hiring a news-savvy Staff Writer to join the team and help define and execute Deadline's evergreen coverage ...
  • 4/16/2024 12:00:00 AM
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Media Operations Coordinator
  • Manpower
  • Inglewood, CA
  • Are you a sports enthisiast who loves to plan amd organize events? Our prestigious sports client is on the lookout for a...
  • 4/15/2024 12:00:00 AM
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Promotions Assistant
  • Audacy
  • Los Angeles, CA
  • **Overview** Audacy Los Angeles is looking for high energy individuals to join our team. This is a part-time, flex sched...
  • 4/15/2024 12:00:00 AM
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The Hollywood Reporter: News Writer
  • PMC
  • Los Angeles, CA
  • The Hollywood Reporter is seeking a news writer with a passion for the entertainment industry to aggregate, write, edit,...
  • 4/15/2024 12:00:00 AM
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Film PR - Sr. Account Manager of Corporate Communications
  • DDA Public Relations
  • West Hollywood, CA
  • Job Description Job Description Position: Senior Account Manager- Account Director of Corporate Communications Reports t...
  • 4/13/2024 12:00:00 AM
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Communications Manager
  • Reality LA
  • Los Angeles, CA
  • Reality Church of Los Angeles (Reality LA) is a non-denominational, gospel-centered, multi-cultural church located in Lo...
  • 4/12/2024 12:00:00 AM
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About Santa Clarita, California

Santa Clarita, according to the United States Census Bureau, has an area of 62.16 square miles (161.0 km2), of which 62.10 square miles (160.8 km2) is land and 0.06 square miles (0.16 km2) (0.099%) is water. Santa Clarita is near the San Fernando fault zone and was affected by the 1971 San Fernando earthquake, also known as the Sylmar quake. The city was also affected by the 1994 Northridge earthquake, and many commercial and residential buildings were devastated by its aftermath, including the nearby Newhall Pass, the Valencia Town Center, and Six Flags Magic Mountain. Magic Mountain's 38-st...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$68,753 to $92,025
Santa Clarita, California area prices
were up 3.2% from a year ago
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What does a Media Planner do?

Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020