Description
Reporting to the Director of Marketing, The Boater’s World Marketing Manager is responsible for the development and execution of comprehensive B2C marketing strategies that generate awareness of the Boater’s World Marine Centers brand, offerings, and accomplishments. The Marketing Manager will function as a marine dealership digital experience strategist, applying customer journey thinking from awareness through loyalty. The Boater’s World Marketing Manager is also responsible for strategic planning, dealership marketing project management, creative output, data utilization, and stakeholder relationship development. The Marketing Manager – Boater’s World Marine Centers is not responsible for and should not be considered a stakeholder in Ridezilla, Partzilla, Firedog, or Boats.net marketing management.
The holder of this role must possess an advanced understanding of digital marketing, content creation, and how to utilize a dealership CRM/DMS software, including Lightspeed when relevant.
Primary duties and responsibilities, not limited to:
Marginal Duties
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Job Type: Full-time Benefits:
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Work Location: In person
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