Power & Fuel Marketing Director jobs in Salt Lake City, UT

Intercap Lending is looking to fill a Marketing Director position at their corporate office in Murray, Utah. The Marketing Director will lead a team of graphic designers, videographer, and digital marketing professionals who support the corporate and field marketing efforts across several states and branches.

The Marketing Director and team are expected to respond quickly to requests with high-quality deliverables in print, digital, and video media. They are also expected to build lead funnels and expert content that generates revenue through new buyer applications.

The Marketing Director will manage the field requests through a ticket system that monitors response time and supports efficient communications between the team, compliance, and those making the request.

The Marketing Director is responsible for developing and implementing strategic marketing initiatives to promote mortgage products and services offered by the organization. The Marketing Director will work closely with the sales and production teams to ensure alignment of marketing efforts with business objectives. The primary goal of this role is to drive lead generation, brand awareness, and customer engagement within the mortgage industry. The Marketing Director will play a crucial role in developing and executing comprehensive marketing strategies, overseeing brand management and driving growth through creative and data-driven approaches.

Responsibilities

Strategic Planning

• Develop comprehensive marketing strategies and plans to support the growth of the mortgage business
• Conduct market research and analysis to identify trends, opportunities, and competitive threats
• Collaborate with senior management to set marketing goals and objectives aligned with overall business objectives

Campaign Development and Execution

• Lead the development of integrated marketing campaigns across various channels including digital, print, social media, and events.
• Create compelling messaging and content tailored to target audiences, highlighting the benefits and features of mortgage products.
• Oversee the production of marketing materials such as brochures, advertisements, and online content by working closely with the compliance team for review and approval

Brand Management

• Maintain brand consistency and integrity across all marketing channels and materials
• Develop and enforce brand guidelines to ensure alignment with company values and positioning
• Monitor market perceptions and customer feedback to identify opportunities for branch enhancement
• Website content and landing page creation to support lead generation and SEO
• Digital marketing content distribution (flyers, email campaigns, etc.) for Loan Officers and partners through our Marketing and Contact Management System
• Social Media marketing through our social media platform, with an emphasis on expert content and lead generation tracking
• Print and digital media creation for corporate and other company departments as requested

Relationship Management

• Collaborate with internal stakeholders including sales, product development, and operations to align marketing efforts with business objectives
• Cultivate relationships with external partners such as real estate agents, mortgage brokers, and industry associations to expand reach and influence

Team Leadership and Development

• Manage a team of marketing professionals, providing guidance, coaching, and support as needed
• Foster a culture of creativity, collaboration, and continuous improvement within the marketing team
• Identify training and development opportunities to enhance the skills and capabilities of team members

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience or formal training in graphic design, videography, digital marketing, advertising and/or lead generation preferred
• Proven experience of at least 2 years in marketing leadership, preferably managing a design team responding to client or field design requests
• Strong understanding of residential mortgage lending, mortgage products, lending regulations, and industry trends
• Demonstrated success in developing and executing marketing campaigns that drive lead generation and conversion
• Excellent communication skills, with the ability to craft compelling messaging for diverse audiences
• Strategic thinker with the ability to translate business objectives into actionable marketing plans
• Proficiency in marketing automation tools, CRM systems and analytics platforms
• Leadership experience, with a track record of building and managing high-performing teams
• Familiarity with graphic design software and Adobe Creative Suite preferred

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Murray, UT 84121: Relocate before starting work (Required)

Work Location: In person