Power & Fuel Marketing Director jobs in Wichita, KS

Power & Fuel Marketing Director develops and implements strategic marketing plans for an organization's power or fuel supply. Identifies potential accounts, negotiates price and contract terms, and coordinates delivery with transmission or distribution. Being a Power & Fuel Marketing Director typically requires a bachelor's degree in area of specialty. Typically reports to top management. The Power & Fuel Marketing Director manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Comprehensive knowledge of the overall departmental function. To be a Power & Fuel Marketing Director typically requires 8+ years of managerial experience. (Copyright 2024 Salary.com)

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Director of Marketing
  • Meritrust Credit Union
  • Wichita, KS FULL_TIME
  • Overview:

    The primary responsibilities are for developing and executing comprehensive marketing campaigns, utilizing traditional and digital channels to enhance our brand visibility, engage target audiences and drive business growth. This role provides management and day-to-day oversight of the creative team. The role collaborates with Digital Marketing and stakeholders for data insight to used to develop campaigns to promote Meritrust products, services and our brand all within planned budget. The individual in this role oversees building of external relationships with vendors, agencies and the media within each of our markets.

    Duties and Responsibilities:

    Strategic Leadership

    • Develop and execute the overall marketing strategy in alignment with business objectives and growth targets.
    • Provide visionary leadership to guide the marketing team in achieving long-term success.

    Campaign Strategy

    • Utilize market research to identify target audiences, trends, and competitive landscape.
    • Collaborate with Digital Marketing and Data Team for data and insights into consumer and member behavior, using this information to set direction and target appropriate products and services to members and prospects.
    • Develop and execute comprehensive marketing campaign strategies aligned with organizational goals.
    • Define campaign objectives, key messaging, and positioning.
    • Lead the creative team in conceptualizing and developing creative deliverables for campaigns.
    • Provide clear creative direction to ensure alignment with campaign objectives and brand guidelines.

    Content Strategy

    • Develop and oversee content marketing strategies to engage and educate the target audience.
    • Ensure creation of high-quality and relevant content across various platforms and formats.
    • Collaborate with internal and external stakeholders to gather insights and create compelling content.
    • Review and approve copy and design elements to maintain consistency and quality.

    Brand Management

    • Lead brand development and positioning strategies to enhance brand equity.
    • Ensure consistent brand messaging and representation across all marketing channels.

    Team Leadership

    • Lead and manage internal team of content creator, graphic designer and external vendor teams to meet campaign objectives.
    • Foster a collaborative and innovative team culture, ensuring effective communication and coordination.
    • Set goals, provide feedback, and support professional development.

    Campaign Execution

    • Plan and execute multi-channel marketing campaigns to drive lead generation and member acquisition.
    • Oversee the end-to-end execution of marketing campaigns, ensuring all elements are delivered on time and within budget.
    • Coordinate with internal teams, such as digital marketing, social media, and sales to align efforts and maximize campaign impact.
    • Coordinate with sales teams to ensure alignment between marketing efforts and sales goals.

    Budget Management

    • Develop and manage the budget for marketing campaigns, ensuring cost-effectiveness and efficient allocation of resources.
    • Monitor expenses, track ROI and make adjustments as needed to optimize campaign performance.

    Campaign Performance Analysis

    • Utilize analytics tools and metrics to evaluate the performance of marketing campaigns.
    • Analyze key performance indicators (KPIs) and provide insights for continuous improvement.
    • Provide regular reports to senior leadership, highlighting achievements, challenges and opportunities for expanded marketing initiatives.

    Public Relations and External Communication:

    • Oversee public relations initiatives to maintain a positive brand image.
    • Serve as a spokesperson and represent the organization in media and public forums.

    Stakeholder Collaboration

    • Collaborate with various stakeholders, including product managers, sales teams, and executives to ensure alignment between marketing campaigns and organizational growth objectives.
    • BS/BA degree in Marketing, Business, Communications or related field.
    • Proven experience (5 to 8 years) in a senior marketing role, with a successful track-record of developing and implementing marketing campaigns/strategies.
    • Strong background in financial services marketing and promotion techniques, including positioning, brand awareness and promotion/advertising with a thorough understanding of credit union products and services.
    • Advanced knowledge of marketing practices, concepts and regulations across various media, strong expertise in the areas of digital marketing and understanding of new member acquisition through these channels.
    • Demonstrated experience in building a performance-oriented team and coaching for results.
    • In-depth understanding of credit union financial drivers; skilled at interpreting and making decisions from financial statements.
    • Knowledge of digital marketing function and methodologies for deploying campaigns, measuring and interpreting results using these technologies.
    • Experience establishing and monitoring metrics associated with return on investment of campaign.
    • Superior writing, editing and interpersonal communication skills are required
    • Proven experience in communicating with media outlets and network


    Skills:

    Strategic Thinking

    Creative Direction

    Project Management

    Team Leadership

    Communication

    Data Analysis

    Budget Management

    Adaptability

    Digital Marketing Knowledge

    Results-Drive

    Stakeholder Management

    Market Research

    Digital/Tech Literacy

  • 20 Days Ago

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Marketing Director
  • Urban Cool Homes
  • Wichita, KS FULL_TIME
  • Are you ready to lead a dynamic team in the world of real estate marketing? Urban Cool Homes in Wichita, KS is seeking a Marketing Director to join our innovative team. With a competitive salary range...
  • 7 Days Ago

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Marketing Director
  • Minneapolis Healthcare & Rehab Center
  • Minneapolis, KS FULL_TIME
  • As the Marketing Director you are responsible for promoting the facility to prospective patients and/or responsible parties as well as referral sourses to increase census. GENERAL DUTIES Conducts the ...
  • 10 Days Ago

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Marketing Director
  • Community Care Hospice LLC
  • McPherson, KS FULL_TIME
  • DescriptionCommunity Care Hospice is now hiring for a Marketing Director!Summary:The Marketing Director for Community Care Hospice will represent the organization professionally in community outreach ...
  • 28 Days Ago

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Marketing Director
  • EMBERHOPE, INC
  • Newton, KS FULL_TIME
  • Location - Wichita KS Find your fit. Ignite your passion. Change a life. Everyone has a calling that shapes them, and it looks different for each person, but the passion remains the same. You can be a...
  • 1 Month Ago

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Director of Marketing & Communications
  • Central Christian College of Kansas
  • McPherson, KS FULL_TIME
  • CENTRAL CHRISTIAN COLLEGE OF KANSAS JOB DESCRIPTION: DIRECTOR OF MARKETING & COMMUNICATIONS Department: Advancement Direct Supervisor: Chief Advancement Officer Effective Date: Immediate Status: Full-...
  • 23 Days Ago

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0 Power & Fuel Marketing Director jobs found in Wichita, KS area

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Catering and Banquet Marketing Director in Downtown Wichita
  • Issa Group Management
  • Wichita, KS
  • Searching for a Full-time, experienced, and energeticCatering and Banquet Marketing DirectorThe successful candidate wil...
  • 3/28/2024 12:00:00 AM

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Account Sales Executive
  • Building Controls and Services
  • Wichita, KS
  • POSITION: Account Sales Executive DEPARTMENT: Sales CLASSIFICATION: Exempt SUMMARY: General Responsibilities: The Accoun...
  • 3/28/2024 12:00:00 AM

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Area Director, Retail Marketing - Kansas
  • Bluegreen Vacations
  • Wichita, KS
  • Location: Location: Area Director, Retail Marketing - Kansas in Wichita, KS by Bluegreen Vacations **Location:** **Exper...
  • 3/28/2024 12:00:00 AM

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Insurance Call Center Claims Manager
  • MCI Military Recruitment
  • Wichita, KS
  • POSITION OVERVIEW: MCI is seeking an experienced Insurance Call Center Claims Manager experienced in Property and Casual...
  • 3/26/2024 12:00:00 AM

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Insurance Call Center Claims Manager
  • MCI Careers
  • Wichita, KS
  • LOCATION: Wichita, KS JOB TYPE: Full-Time PAY TYPES: Salary + Bonus SALARY: Commensurate BENEFITS & PERKS: MANAGEMENT: P...
  • 3/26/2024 12:00:00 AM

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Insurance Call Center Sales Director
  • MCI Careers
  • Wichita, KS
  • LOCATION: Wichita, KS JOB TYPE: Full-Time PAY TYPES: Salary + Bonus SALARY: Commensurate BENEFITS & PERKS: MANAGEMENT: P...
  • 3/26/2024 12:00:00 AM

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Insurance Call Center Claims Director
  • MCI Careers
  • Wichita, KS
  • LOCATION: Wichita, KS JOB TYPE: Full-Time PAY TYPES: Salary + Bonus SALARY: Commensurate BENEFITS & PERKS: MANAGEMENT: P...
  • 3/26/2024 12:00:00 AM

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General Manager, Service Center
  • Bombardier
  • Wichita, KS
  • At Bombardier, our employees work together to develop mobility around the world, one good idea at a time. If you have a ...
  • 3/25/2024 12:00:00 AM

Downtown Wichita is at 37°41′20″N 97°20′10″W / 37.68889°N 97.33611°W / 37.68889; -97.33611 (37.688888, −97.336111), at an elevation of 1,299 feet (396 m). Wichita is in south-central Kansas at the junction of Interstate 35 and U.S. Route 54. Part of the Midwestern United States, it is 157 mi (253 km) north of Oklahoma City, 181 mi (291 km) southwest of Kansas City, and 439 mi (707 km) east-southeast of Denver. The city lies on the Arkansas River near the western edge of the Flint Hills in the Wellington-McPherson Lowlands region of the Great Plains. The area's topography is characterized by...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Power & Fuel Marketing Director jobs
$208,062 to $265,090
Wichita, Kansas area prices
were up 1.3% from a year ago

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Power & Fuel Marketing Director in South Bend, IN
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