PPC Specialist jobs in Waukesha, WI

Gigawatt Media is a growing digital media agency that specializes in connecting advertisers to audiences through powerful and innovative campaign solutions. We specialize in Programmatic, Paid Search and Paid Social advertising across every connected digital screen, working collaboratively with clients to coordinate digital strategies with their broader media investments to maximize campaign success.

We are seeking a Paid Search/PPC Specialist to join our team, whose main responsibilities will be to develop, implement, and manage paid search marketing campaigns across a variety of platforms and channels. Our ideal candidate demonstrates a deep understanding of how to execute highly relevant and high performing Paid Search campaigns that align with our client’s brand positioning, category, and goals. They are detail-oriented, technically savvy, and can utilize the full capabilities of campaign platforms to quickly resolve issues and drive the best results. They should also thrive in a collaborative environment with a small, diverse team, where open communication is essential to driving outcomes, and individual contributions are celebrated plus have strong influence on growth opportunities.

Responsibilities:

• Develop and implement effective PPC campaigns based on client marketing objectives
• Review media proposals and make recommendations on search products, messaging, targeting, budgets, and other campaign strategies that align with client goals
• Exhibit clear understanding of how to connect client objectives to develop relevant search marketing creative, keyword generation, text ad copy creation, and asset management
• Use campaign data to recommend and implement optimizations to improve overall campaign performance and successfully deliver against client KPIs
• Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
• Collaborate with team members working on other paid media strategies such as programmatic and social to ensure cohesive and goal-oriented campaign execution across all channels
• Communicate frequently with account managers and creative services on the status and performance of client campaigns
• Apply critical thinking, communicate with vendors and research product documentation to troubleshoot performance, spending, and tracking issues
• Stay up-to-date on and advise clients of the latest trends in online search marketing
• Engage in training and professional development opportunities with the Gigawatt team

Qualifications:

• 2 years of PPC / SEM or related experience
• B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field
• Google Ads, Google Analytics & Microsoft Ads certified with experience coordinating PPC campaigns across these platforms
• Highly proficient with all types of Google Ad solutions including: Search, PMax, Display, Remarketing, Shopping, YouTube, etc.
• plus comfortable with Microsoft Office/Google Suite programs
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy
• Ability to manage technical components of PPC campaign execution including Tag Manager integration, pixel implementation, 1st party audience integration and more
• Experience with other digital ad platforms including Meta, Amazon, or various programmatic DSPs a plus
• Knowledge of web design technologies (HTML, JavaScript, CSS, etc.) a plus
• Ability to review complex data and communicate highlights in a clear, concise manner
• Ability to work well independently but communicate frequently with managers and other team members on the progress of projects and deadlines
• Curious about the constant evolution of digital media solutions
• Passionate about the media and marketing industry, with a strong desire to build world-class digital talent in Milwaukee
• Comfortable with mix of in-office/hybrid work; flexibility to work-from-home 2 days per week after 90-day training period

Compensation & Benefits

• Salary commensurate with experience
• Premium medical, dental & vision package, matching 401K, quarterly performance bonuses, paid phone plan, and more.

Job Type: Full-time

Pay: $48,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• 2 years

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Milwaukee, WI 53208