Product/Brand Management Analyst prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Product/Brand Management Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
req37969
Employment Type: Regular
Location: CINCINNATI,OH
Have you ever enjoyed Arnold, Brownberry or Oroweat
bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,
Entenmann's or Marinela cake or donut? If the answer is yes, then you know
Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers,
offices and on sales routes work to ensure our consumers have the freshest
products at every meal. In addition to competitive pay and benefits, we provide
a safe and inclusive work environment that appreciates diversity, promotes
development and allows our associates to be their authentic selves.
Description:
Position Summary:
Bimbo Bakeries USA has as an outstanding opportunity for a Senior Category Analyst in the Eastern Geography of the United States. The Senior Category Analyst will be responsible for providing technical and analytical support to our customers, our national/regional/local customer sales teams, as well as corporate Marketing, Finance, and Revenue Growth Management teams on category management initiatives for the Commercial Bread & Cake categories.
This person must be inquisitive, a self-starter, team player, an out of the box thinker who can work well amongst cross functional groups and be able to take ownership in managing projects. This individual must have the ability to analyze, multi-task, prioritize, communicate and work well under pressure as well as be competitive and possess a strong sense of accountability. The Senior Category Analyst must have strong analytical skills; be comfortable with data analysis, retrieval, and manipulation; be able to apply data effectively; have strong computer and organizational skills; and work well with both internal and external customers.
Key Job Responsibilities:
The Senior Category Analyst will support the organization through category management best practices and information technology. Specific responsibilities and accountabilities include, but are not limited to, the following:
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Position Requirements:
Key Behavioral Competencies:
Education and Work History:
Bachelor's Degree in Business or a related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
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