Title : Marketing Coordinator / Segment Marketing Analyst
Duration : 6 months contract
Location : Nashville TN
Pay : $25/Hr on W2
Job Description
Tactical support of Medicare marketing for a growing company and product, with focus on proofing for benefit versions, grammar, and feedback regarding design and readability of materials, and other data and content accuracy as needed. Key categories of materials include, but are not limited to: prospect and customer cross-sell/upsell materials, direct mail, email, online marketing assets, and related materials. This position also supports various compliance and company archiving aspects of materials. This position receives a moderate level of guidance and direction.
Key Responsibilities
For various marketing channels (ex. direct mail and email, web/online, and other media materials) assist with the following:
- Proofread, including for versions of personalization proofs for each campaign. Proofing includes, but is not limited to:
- Version confirmation (ex. benefits, phone number, disclaimers, etc.)
- Grammar, spelling
- Test scanning print codes (ex. QR codes) on personalization proofs to ensure information is correct (ex. name, address, and print/campaign ID/code).
- In-bound phone number testing
- Archiving:
- Organizing all sample versions of proofs for each campaign and uploading them to the Marketing drive, ensuring that we remain compliant with government (ex. Federal and state where applicable) regulations. Archiving may be in digital and/or hard format.
- Uploading final populated versions to compliance portal or drive
- Do Not Contact (DNC) Requests and Grievances:
- Filter through returned mail from Acquisition marketing projects for DNC requests
- Execute processes, as needed, for standard and emergency requests for DNC
- Support extended team for ad hoc mail projects for associated return mail DNC requests
- Research grievances as needed
- Gift / Promo Fulfillment Offers
- Order fulfillment for customer requests for gift offer; during campaigns with a promo offer
- Lead trainings/overview meetings with managers of impacted business teams (ex. Customer Service)
- CMS (Centers for Medicare and Medicaid Services) compliance filing as needed
- Maintain job aids and SOPs (Standard Operating Procedures) for this position
- Administrative duties such as, but not limited to:
- Occasional shipping of promo items
- Gathering competitor marketing material samples
- Team meeting prep
- Ad hoc requests and projects as needed by the business
- General company and government required:
- Education and trainings
- Cross training
- Ability to work from the Nashville, TN office at least 50% of the time, and as requested by the business
Skills
- Microsoft Office, with proficiency in MS Excel
- Health care marketing experience preferred
- Experience working within regulatory guidelines distributed by national regulatory agency
- Experience in proofing data-intensive communications and materials
- Must be able to build internal relationships and work with external vendors as needed
- Ability to work on multiple projects with fast deadlines with quality and accuracy
- Ability to work independently as well as a team player on multiple projects
- Organized with ability to effectively manage time
Education
- Bachelor’s degree or equivalent