Public Relations Specialist jobs in Durham, NC

Identify company's advertising and promotions needs and targets, research market areas, plan and coordinate the implementation and execution of PR strategies; Develop a content calendar for regular newsletters and articles; Direct and complete the design of advertisement for digital and print distribution; Maintain online profiles and publish advertising on company website and social media platforms, update contents, monitor and refine to drive performance; Monitor and respond to feedback and comments on social media and emails in a timely manner; Improve brand awareness by establishing corporate branding plans, brand positioning, brand framework, and brand story; Direct and supervise customer representatives regarding communication with customers through email or phone calls, conduct surveys to monitor customer satisfaction in a regular basis; Conduct competitive research through onsite observation and gathering information from secondary sources, such as website, social media, news, publications, etc., provide recommendations for management to improve marketing strategies; Can work remotely.