JOB SUMMARY  

The Social Media Coordinator is responsible for planning and executing day-to-day paid and organic social media activity and account management for the SCCE & HCCA’s various social media networks in an effort to increase brand awareness. Networks include: LinkedIn, Facebook, Twitter, Instagram, Pinterest, The
Compliance and Ethics Blog, YouTube, and our community platforms: SCCEnet, and HCCAnet. This position’s primary focus is creating high visibility and sales for the Associations while growing key initiatives: membership, product sales, conference attendance, and COSMOS awareness/traffic.   

Grow our brand awareness, business and online community engagement by researching target audience and discovering trends.  

Manage the organizations day-to-day social media activities: creating and posting content to our social networks, managing customer comments.  

Coordinate and collaborate with internal teams, including communications and marketing to support association initiatives, ensuring consistency in voice and utilizing best practices for each social media network.   

Monitor content from internal and external sources to curate content.  

Maintain a content calendar of organic posts, paid ads, budget and targeting criteria.  

 Monitor and optimize ad targeting, identify new opportunities for growth and meeting ROI objectives.  

Prepare and maintain reports for each platform, making recommendations to enable effective decision making by management.   

Responsible for maintaining social media vendor relationships.  

 Support the Blog and Podcast through: Submission intake, review and posting. General content and functionality maintenance and internal ad placement.  

 Identify trends in social media applications, tools and channels to expand the Organization’s online communities and outreach efforts.  

 Monitor and enforce appropriate use of our community networks (SCCEnet and HCCAnet) and privacy policies, while responding to questions in a timely, positive, and professional manner.  

 Other duties as assigned  

 An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.  

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.  

MINIMUM QUALIFICATIONS:   

· Displays in-depth knowledge and understanding of Social Media Platforms.  

· Possess strong attention to detail with exceptional grammar, writing, and verbal communication skills.  

· Strong interpersonal and collaboration skills.  

· Strong communication, multitasking and analytical skills  

· Ability to work independently to effectively prioritize and execute tasks.  

· Very strong customer service orientation.  

· Ability to travel a few times per year.  

PREFERRED QUALIFICATIONS:   

The ideal candidate will have a bachelor’s degree with 2 years of social media marketing experience. A legal or regulatory compliance background preferred.