Search Engine Marketing Specialist designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Analyzes data and runs testing to identify trends and create a more optimized campaign. Being a Search Engine Marketing Specialist researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. Uses knowledge and experience with search engine platforms' advertising analytics functions to gather useful information and run AB testing. Additionally, Search Engine Marketing Specialist typically requires a bachelor's degree. Typically reports to a manager. The Search Engine Marketing Specialist work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Marketing Specialist typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue, defined as the revenue paid to Rocket Clicks by clients for Organic Search services, shared among the participating team members. Each Strategist is expected to manage $20,000 in revenue. The exact Managed Revenue expectations will fluctuate due to company conditions, and will be visible and communicated regularly to the Strategist.
The ideal candidate is not only a passionate, independent, and confident digital marketing expert with an emphasis in SEO, but also has excellent people skills and can effectively discuss digital strategies from the perspective of a growth-minded business owner.
Responsibilities & Processes
Account Strategy (60%)
Client Relationship (20%)
Team Contribution (10%)
Personal Development (10%)
Competencies
Uses rigorous logic and methods to solve difficult problems with effective solutions
Looks beyond the obvious and doesn’t stop at the first answer
Probes all fruitful sources for answers
Can see hidden problems
Is excellent at honest analysis
Effective in formal presentation settings, regardless of group size and seniority
Can speak both to prepared data and focal points as well as controversial or in-the-moment topics
Commands attention and can manage group process during the presentation
“Reads the room” when something isn’t working and changes tactics
Anticipate future consequences and trends accurately; is future oriented
Articulately paints credible visions of possibilities and likelihoods
Can create competitive and breakthrough strategies and plans
Visualizes entire marketing funnel and how owned and supported tactics work together
Emphasizes understanding and meeting expectations/requirements of clients
Acts with client in mind
Establishes and maintains effective relationships with clients, gaining their trust and respect
Strive to understand the client’s business, industry, competitive landscape
Identifies the most important priorities, and concentrates efforts of self and others on these
Can quickly sense what will help or hinder accomplishing a goal
Sets objectives and goals, and breaks down process steps to achieve them
HTML/CSS
Basic Javascript
WordPress, common Ecommerce CMS (Shopify, BigCommerce, Magento etc.)
Google Analytics (Goals, Attribution, Funnels)
Google Tag Manager
Office Suites (Slides/PowerPoint, Docs/Word, Sheets/Excel)
SEMrush, BrightLocal, Ahrefs, etc
Qualifications
Required
Preferred
Job Type: Full-time
Salary: $71,500 per year
Bonus: $0 - $2,500 per quarter
Benefits:
Schedule:
Experience:
Work Location: Remote
Job Type: Full-time