Search Engine Optimization Expert - Team Lead jobs in Maryland

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Paid Search Optimization, Lead
  • Total Wine & More
  • Bethesda, MD FULL_TIME
  • Total Wine & More is looking for a Paid Search Optimization Lead Analyst to join the Marketing Department and work in Bethesda, Maryland. You will assume a pivotal position in steering our digital marketing initiatives by fine-tuning paid search campaigns to optimize brand exposure, margin, and revenue. Your collaborative efforts with cross-functional teams will be instrumental in crafting and executing data-driven strategies tailored to resonate with our target audience, thereby contributing significantly to our overall business growth. You will be at the forefront of enhancing our online visibility and impact. Your expertise in project management and your ability to collaborate seamlessly across teams will be essential in driving the success of our paid search initiatives.
    You will report to the Director of Paid Search.
    You will:
    • Monitor and analyze campaign performance, offering data-driven recommendations for continuous improvement,
    • Managing YouTube campaigns, analyzing video performance, and reporting.
    • Assist and collaborate with agency partners to support and manage paid search campaigns across platforms such as Google Ads, Bing Ads, YouTube, etc.
    • Collaborate with the marketing team to align paid advertising efforts with broader marketing goals.
    • Optimize and oversee product feeds to maximize visibility and relevance.
    • Communicate campaign outcomes, insights, and suggestions effectively to internal stakeholders.
    • Develop and implement a YouTube content strategy aimed at lead generation and driving store visits.
    • Conduct A/B testing to fine-tune ad copy, landing pages, and other essential campaign components.
    • Work with the marketing team to synchronize paid advertising initiatives with broader marketing objectives.
    You will come with:
    • Proven experience in paid search marketing with a strong focus on e-commerce PPC strategy development and campaign management.
    • Proficiency in Google Ads and YouTube Ads platforms
    • Experience with budget management, bid strategy and cost per conversion optimization.
    • Proficiency in using advertising platforms, including Google Ads, Bing Ads, etc.
    • In-depth understanding of Google Ads, including account structure, networks, ad types, match types, targeting, and bid strategies.
    • Robust analytical skills and the ability to translate data into insights and actionable recommendations.
    • Strong analytical skills and a proven track record of making data-driven decisions.
    We offer:

    • Paid Time Off (PTO)
    • Generous store discounts
    • Health care plans (medical, prescription, dental, vision)
    • 401(k), HSA, FSA, Pre-tax commuter benefits
    • Disability & life insurance coverage
    • Paid parental leave
    • Pet insurance
    • Critical illness and accident insurance
    • Discounted home and auto insurance
    • College tuition assistance
    • Career development & product training
    • Consumer classes
    • & More!
    Grow with us:
    Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-Us/Careers!
    Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.
    The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.
  • Just Posted

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RN ONCOLOGY INFUSION - TEAM LEAD
  • TEAM LEAD in Westminster, MD - LifeBridge Health
  • Westminster, MD FULL_TIME
  • Summary JOB SUMMARY The RN Team Leader reports to the Clinical Manager. The Team Leader must possess thorough knowledge of care and is responsible to stay abreast of current trends and standards. The ...
  • 1 Month Ago

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Search Engine Marketing (SEO/SEM) Internship
  • Digi Solutions
  • Baltimore, MD CONTRACTOR
  • Join us at Digi Solutions, where we're more than just marketers; we're partners in success. Located in Baltimore, Maryland, we specialize in equipping small and medium-sized businesses nationwide with...
  • 5 Days Ago

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Lead Product Manager - Search Solutions
  • Tential
  • Rockville, MD FULL_TIME
  • Job DetailsWe are seeking an experienced Product Manager to shepherd our financial industry client's key information discovery platforms into the age of AI. This role will apply cutting-edge technolog...
  • 19 Days Ago

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Lead Product Manager - Search & Profiles
  • TEKsystems c/o Allegis Group
  • Rockville, MD FULL_TIME
  • Job DetailsSeeking a Product Manager to work with a well - known financial company.The Product Manager will shepherd its key information discovery platforms into the age of AI. This role will apply cu...
  • 5 Days Ago

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Lead Installer
  • SBF Search, LLC
  • Owings Mills, MD FULL_TIME
  • Position Title: Lead Installer, Building Automation Systems Location: MD/DC/Northern, VA Compensation: $35-$45 per hour Description: The Lead Installation Technician is responsible for reading and int...
  • 15 Days Ago

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Search Engine Optimization Specialist
  • TransPerfect
  • Philadelphia, PA
  • As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the divisi...
  • 4/22/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • TransPerfect
  • Denver, CO
  • As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the divisi...
  • 4/22/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • Sacginc
  • Concord, NC
  • Company Description Stephen Anthony Consulting Inc. is a startup consulting firm focused on big box retail, e-commerce, ...
  • 4/21/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • Choicelocal
  • Westlake, OH
  • Who We Are: ChoiceLocal is a full service digital marketing agency specializing in hyper-local marketing for franchisees...
  • 4/21/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • Transperfect
  • Denver, CO
  • As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the divisi...
  • 4/21/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • Transperfect
  • Philadelphia, PA
  • As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the divisi...
  • 4/20/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • ChoiceLocal
  • Westlake, OH
  • Who We Are: ChoiceLocal is a full service digital marketing agency specializing in hyper-local marketing for franchisees...
  • 4/20/2024 12:00:00 AM

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Search Engine Optimization Specialist
  • SACGInc
  • Concord, NC
  • Company Description Stephen Anthony Consulting Inc. is a startup consulting firm focused on big box retail, e-commerce, ...
  • 4/19/2024 12:00:00 AM

Maryland (US: /ˈmɛrələnd/ (listen) MERR-əl-ənd) is a state in the Mid-Atlantic region of the United States, bordering Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware to its east. The state's largest city is Baltimore, and its capital is Annapolis. Among its occasional nicknames are Old Line State, the Free State, and the Chesapeake Bay State. It is named after the English queen Henrietta Maria, known in England as Queen Mary. Sixteen of Maryland's twenty-three counties border the tidal waters of the Chesapeake Bay estuary and...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Optimization Expert - Team Lead jobs
$111,306 to $154,211