Search Marketing Manager jobs in Albany, NY

• Manage and optimize paid acquisition campaigns which will include: Google Ads, GLS, Programmatic, Bing, Social Media, Display and emerging platforms.
  
• Manage day-to-day paid budgets
  
• Manage day-to-day performance and ensure alignment with targets and an obsessive focus on ROI
  
• Be responsible for analysis and reporting
  
• Work with a strategist to build comprehensive, integrated marketing plans
  
• Implement strategies and innovative ideas that increase traffic and KPIs
  
• Be a champion for best practices across online digital channels and media formats
  
• Collaborate with strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programs
  
• Uncover digital insights and provide thought leadership in a collaborative, cross-functional environment
  
• Ability to capably review qualitative and quantitative research
  
• Develop regular reports to enhance the success of digital media efforts
  
• Maintain knowledge of industry best practices and new technologies
  
• Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
  
• Keyword research
  
• Ad copy creation
  
• Daily, weekly and monthly budget pacing
  
• Management of bidding strategies
  
• Testing implementation and analysis
  
• Analyze SEM campaign data, and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
  
• Identify growth opportunities, test hypotheses and scale winning tests to improve SEM traffic productivity and improve efficiency of the channel.
  
• Work with analytics on advanced attribution modeling and optimization opportunities cross-channels.
  
• Optimization of user journey flow through advanced A/B testing and multivariate testing for the channel.
  
• Collaborate with internal, cross-functional stakeholders to strengthen the paid search program.
  
• Leverage our internal data to better target and reach our audience.
  
• Maintain partnerships with PPC ad platforms and vendors.
  
• Stay up to date on SEM strategies, best practices, competitive landscape, and keyword ecosystem.
  

• A Rockstar – You’re not afraid to show off your skills or to throw down inspiration. You are excited by new ideas and solving challenges in creative unheard-of, creative ways.
  
• Adventurous – You are motivated to go above and beyond — ready and willing to learn and take risks. You are on top of your game when learning about and working with new techniques, technologies, and platforms.
  
• Play well in the sandbox – We are a full-service agency. Our work demands that we collaborate effectively and enthusiastically with strategists, creatives, developers, content creators, marketers, account and project managers, and clients. There’s no room for egos on this team — we all work together and support one another to create the best possible outcomes.
  
• Ready to jam – You must be able to handle multiple priorities and deadlines without compromising quality. Time-management skills and attention to detail are a must.
  
• Respectful – You respect your teammates, community, talent, and other people. Our clients put enormous trust in us, and we honor it by not just what we do but how we do it.
  

Requirements

• Bachelor's degree preferred; degree or concentration in advertising, marketing, business administration, and communications preferred
  
• Google Search Ads: 3 years 
  
• Meta (Facebook) Advertising:  one to two years

Benefits

• 401(k) matching
  
• Dental insurance
  
• Health insurance
  
• Life insurance
  
• Paid time off
  
• Parental leave
  
• Professional development assistance
  
• Vision insurance