Thank you for considering the Blippi - Senior Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney , BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100 audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.
The Role
We have an exciting new opening for a Senior Marketing Manager at Moonbug for our global live-action preschool sensation Blippi.
Blippi is the #1 live-action preschool show and 2024 marks the brand’s 10th anniversary since launching as a YouTube influencer in 2014. The Blippi franchise has expanded exponentially in recent years, boasting over a billion views a month on YouTube alone, with global content and music distribution, live events, consumer products, gaming, and continued innovation paving the way for additional growth.
The Senior Marketing Manager will report to the Blippi Brand Marketing Director and be responsible for driving affinity and growth of the Blippi brand globally, helping craft the short, medium and long-term strategy for the brand and leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.
Further, the Senior Marketing Manager will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partners and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.
The Senior Marketing Manager will be responsible for leading and owning projects and 360 marketing campaigns from concept to launch, ensuring cross-functional alignment and leadership buy-in.
This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.
The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – prior experience with entertainment and/or family marketing is a must. Also critical to the role is a deep understanding of how marketing can drive commercial success while ensuring the long-term health of the brand.
The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, and process-driven, meet committed deadlines, and be great at working collaboratively in a fast-paced, international environment.
You will be working collaboratively with the General Managers, Marketing, Creative and Comms, Licensing & Merchandising, Music, Live Events, Brand Partnership, and Gaming teams as well as research and insights partners to deliver world-class experiences and 360 marketing campaigns for our audience.
This role will sit on-site at our West Hollywood office.
Responsibilities