Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
St. Ambrose University invites applications for a Social Media Specialist. This position is responsible for enhancing St. Ambrose University's online presence, growing the university's social media following, and engaging our audiences with creative and impactful content to achieve the university's goals. The Social Media Specialist will be crucial in developing and implementing the university's social media strategy, creating compelling content, and analyzing data to optimize our social media campaigns. Minimum of a Bachelor's degree or in progress in Marketing, Communications, or a related field. Must have basic knowledge of SEO and content marketing principles and basic graphic design and multimedia editing skills. Requires excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced, team-oriented environment. St. Ambrose is an independent, comprehensive, and Catholic diocesan university firmly grounded in the liberal arts and is committed to fostering a respectful environment that recognizes and embraces diversity among all students, faculty, and staff. As an equal opportunity institution, St. Ambrose actively seeks applications from members of underrepresented groups. Position is open until filled. Please apply online at https://stambroseuniv.applicantlist.com and submit your cover letter, resume and contact information for three professional references. EOE
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