Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Supervisor: Director of Marketing
Part Time, hourly position. Possibility for irregular work hours that may change week to week.
General Description:
The Social Media Coordinator is responsible for coordinating the organization’s social media channels, executing a results-driven social media strategy, creating/assisting in the creation of written, video and photo content for all pages and groups, moderating and responding to Facebook/Instagram responses, maintaining a unified voice across all social media platforms, coordinating promotion of programs organization-wide and assisting the Director of Marketing with other fundraising and online campaigns.
Principle Duties and Responsibilities:
· Moderation and content creation for the shelter’s social media channels: Facebook, Instagram and possibly adding Twitter, YouTube and TikTok.
· Coordinating with Adoptions/Foster/Volunteer to create weekly social media plans/goals on Co-Schedule.
· Assist Marketing Dept. with fundraising posts through written, video and photo content.
· Keep track of social analytics and growth & researching latest updates/changes.
· Keep track of current trends, memes, etc. to create timely and relevant social media posts.
· Increase shelter’s responsiveness to social media communications to foster and build relationships with our online community.
Qualifications/Skills:
· Passion for social media and proficiency with major social media platforms/tools.
· Proficiency with video and photo editing tools and digital media formats.
· Excellent social listening skills.
· Excellent oral and verbal communication skills.
· Ability to understand historical, current, and future trends in digital content and social media space.
· Impeccable time management skills with the ability to multitask.
· Experience with Adobe Photoshop, Canva, or equivalent digital media editing tools is a plus.
Work Environment:
· Potential for exposure to environmental factors such as temperature variations, high noise levels, zoonotic diseases, animal waste, hazardous chemicals or chemical materials requiring OSHA Material Safety Data Sheets, sharp objects, and potential hostile persons and/or dangerous and fractious animals.
Additional:
· Adheres to the policies, procedures and guidelines outlined in the HSNWMT Policies and Procedures Manual.
· Works cooperatively with all staff members and volunteers at all times.
· Follows all established procedures and protocols for the safety and well-being of the animals and all those caring for the animals, and for the smooth operation of the adoption center.
· Maintains courteous, kind and professional manner in interacting with members of the public, board members and volunteers of the organization, coworkers, supervisors, and supervisors, and supervisees.
· Performs other tasks as assigned by the Executive Director.
Job Type: Part-time
Pay: $16.00 per hour
Expected hours: 15 – 20 per week
Work Location: In person
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