Position Overview

As a Social Media Specialist, your role will support our marketing team by coordinating, executing, and reporting on social media campaigns including, but not limited to: YouTube, Facebook, Instagram, TikTok, and other Social Media platforms. This individual should be keen on the development and execution of social media marketing strategies and creative campaigns. This role works collaboratively with the Social Media and other Marketing Teams to support Holley’s digital and product marketing strategies. You’ll be a part of a highly talented group of marketing and web professionals.

Key Responsibilities

• Creating and managing digital marketing campaigns using Facebook, Instagram, TikTok, and other platforms.
• Reporting on campaigns and optimizing based on findings.
• Testing new features and tactics as the platforms evolve.
• Sharing platform performance and feature knowledge with upper management.
• Responding to comments/messages/mentions with accurate information and friendliness.
• Developing digital marketing plans for new products using all stages of the marketing communications funnel.
• Developing digital marketing plans for Holley Events using all stages of the marketing communications funnel.
• Identifying areas of opportunity and sharing this knowledge with both direct and senior management.

Qualifications and Education Requirements

• Experience with and knowledge of automotive performance parts.
• Experience with Facebook, Instagram, YouTube, X, TikTok and other Social Media platforms.
• A good display of photography and videography skills utilizing a cell phone or DSLR camera.
• Bachelor's degree in marketing, communications, or similar work experience preferred.
• Experience with the following software: Photoshop, Premiere Pro, Excel, Microsoft Word, and PowerPoint.
• Excellent organization and time management skills.
• Strong written and verbal communication skills.
• Ability to communicate complex ideas and processes in a simplified manner.

Preferred Skills

• 2-3 years of equivalent work experience.
• Fundamental understanding of social media platforms and the active use of them.
• Resourceful and able to troubleshoot issues.
• Marketing knowledge preferred.
• Automotive Aftermarket knowledge preferred.
• Strong videography using a cellphone.
• Social media, photography, videography or design experience, a plus.