Social Media Communications Specialist is responsible for creating and administering content on all social media platforms to grow an audience and build brand awareness. Designs and drives high-quality social media content and campaigns that consistently align with established strategies and branding. Being a Social Media Communications Specialist conducts market research to identify social media best practices, trends, and insights. Builds and executes a social media strategy through competitor research, platform determination, benchmarking, messaging, and audience identification. Additionally, Social Media Communications Specialist tracks and analyzes metrics to gain insight on traffic, demographics, and effectiveness. Requires a bachelor's degree. Typically reports to a manager. The Social Media Communications Specialist work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Social Media Communications Specialist typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
Wilkes University invites applicants for a Social Media Specialist to join our dynamic Marketing Communications team.
The Social Media Specialist will support the Marketing Communications department by creating content for and managing social media platforms. The Social Media Specialist will also prioritize and track inbound social media requests appropriately, collaborate with key stakeholders, and ensure open and responsive communication with all campus departments.
The ideal candidate will be experienced in managing a variety of social media platforms, writing and developing multimedia content for diverse audiences, and collaborating with others to source information, ensure accuracy, and achieve social media objectives. This role will work closely with members of the Marketing Communications team on a variety of projects to achieve university goals and offers the opportunity to learn and cross-train in other marketing and multimedia skills.
Job requirements include, but are not limited to:
Desired qualifications:
Preference given to candidates with:
Salary is commensurate with qualifications and experience.
Please be sure to include a cover letter, resume or curriculum vitae and three references.
Wilkes University is constantly seeking to become a more diverse community and to enhance its capacity to value and capitalize on the cultural richness that diversity brings. The University strongly encourages applications from persons with diverse backgrounds. Wilkes University does not discriminate in its employment practices or in its educational programs or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.
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