Social Media Marketing and Communications Manager jobs in Connecticut

Responsible for developing, implementing and overseeing the social media content and digital initiatives across the business. Involved in managing applicable social media accounts.

Major Duties and Responsibilities

• Actively and consistently supports all efforts to simplify and enhance the customer experience
• Assemble, create and monitor content for websites, LinkedIn, Twitter, Facebook, Instagram, and other social media channels
• Serve as editor for social media channels and communications content
• Develop and edit content for digital marketing communications materials, establishing consistency of message across multiple channels and networks
• Monitor social media conversations and coordinate with business leaders, marketing, legal and compliance to respond to questions and comments posted
• Collaborate with partners to develop campaigns that engage fans, while promoting content
• Conduct social media landscape research to develop a competitive social media platform.
• Help develop and maintain a comprehensive editorial calendar, driving brand activity content and online events in order to maintain relevant and engaging content through all social media channels
• Work closely with management to improve and optimize content performance across all social channels
• Collaborate with various departments to incorporate social media into marketing campaigns, events, lead generation and PR activities
• Conceptualize, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives, creating ongoing conversations with target audience and key influencers in our market
• Ensure applicable campaigns and tactics are successfully executed by employees
• Build relationships and develop initiatives with talent, partners, and influencers to amplify social messaging
• Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness
• Work with ad sales team to develop co-branded/sponsored campaigns
• Drive employee participation with Social Media channels
• Contribute to the development of social media strategy
• Identify existing and emerging tools needed to execute Social Media strategy and plan
• Perform other duties as assigned

Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English
• Experience building social media campaigns to improve engagement with multiple stakeholders across an organization
• Social media and B2B marketing content development or agency experience
• Understanding of and/or experience with the following areas: PR, promotions, web design/knowledge
  Project management and web skills
• Internet and technology advocate who understands key technologies currently used for social media and knows how they integrate and how to customize them for our use
• Proficiency with social media management platforms such as Hootsuite, Falcon.io, Social Studio.
• Ability to track and report KPI's using native social media dashboards
• Familiarity with Google Analytics and link tracking best practices
• Knowledge of Adobe Creative Suite for photo editing, composition. Video production experience a plus
  Familiarity with technical requirements of multimedia content for social

Required Education

• Bachelor's degree in communications, marketing or a related field

Required Related Work Experience and Number of Years

• Social media experience and passion for social media and social networking - 5

Preferred Related Work Experience and Number of Years

• Management or leadership experience - 2