Social Media Marketing and Communications Manager jobs in San Diego, CA

Job Title: Social Media Manager - Personal Branding and Influencer Growth

Overview:

We are seeking a creative and strategic Social Media Manager to handle a personal account, focusing on growing Instagram presence and developing it into a successful influencer brand. The ideal candidate will have a deep understanding of social media trends, content creation, community engagement, and influencer marketing. This role offers the opportunity to work closely with the account owner to craft a unique and impactful online persona.

Responsibilities:

1. Content Strategy and Creation:

- Develop and execute a content strategy aligned with the brand's goals and target audience.

- Create engaging, high-quality content including photos, videos, stories, and captions.

- Ensure a consistent brand voice and aesthetic across all posts.

2. Audience Engagement:

- Monitor and respond to comments, messages, and mentions promptly.

- Foster a sense of community by engaging with followers authentically.

- Collaborate with the account owner to host Q&A sessions, polls, and other interactive content.

3. Follower Growth:

- Implement strategies to increase follower count, reach, and engagement.

- Use analytics tools to track growth, identify trends, and adjust strategies accordingly.

- Explore collaborations, shoutouts, and other growth tactics within ethical guidelines.

4. Influencer Partnerships:

- Identify and establish partnerships with relevant brands and influencers.

- Negotiate collaborations, sponsored posts, and brand ambassadorships.

- Ensure all partnerships align with the brand's values and image.

5. Performance Analysis:

- Regularly analyze key metrics such as reach, engagement, and conversion rates.

- Provide reports and insights to the account owner, highlighting successes and areas for improvement.

- Stay updated on social media trends, algorithm changes, and best practices.

Qualifications:

- Proven experience as a Social Media Manager or similar role, preferably with personal branding or influencer accounts.

- Deep understanding of Instagram, including its features, algorithm, and community guidelines.

- Excellent written and verbal communication skills.

- Strong eye for aesthetics and branding.

- Creative thinker with the ability to generate innovative content ideas.

- Proficient in social media analytics tools.

- Ability to work independently and collaboratively in a fast-paced environment.

- Bachelor's degree in Marketing, Communications, or related field is a plus.

Benefits:

- Opportunity to work closely with an emerging influencer and shape their personal brand.

- Competitive salary and performance-based bonuses.

- Flexible work environment with potential for remote work.

- Room for growth within the influencer marketing and personal branding space.

Application Process:

Interested candidates should submit their resume, a cover letter detailing their relevant experience and ideas for the account, and examples/portfolio of previous social media work.

Job Type: Part-time

Pay: $62,322.00 - $67,256.00 per year

Benefits:

• Flexible schedule

Application Question(s):

• What social media platforms are you most comfortable with? How do you stay updated on platform changes and trends?

Experience:

• Social media management: 1 year (Required)

Ability to Commute:

• San Diego, CA 92101 (Required)

Willingness to travel:

• 25% (Required)

Work Location: Hybrid remote in San Diego, CA 92101