Social Media Marketing and Communications Manager jobs in Santa Cruz, CA

Social Media Marketing and Communications Manager manages a team of specialists that create social media content and campaigns. Ensures work is consistently aligned with established strategies and branding. Being a Social Media Marketing and Communications Manager analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Additionally, Social Media Marketing and Communications Manager performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications. Requires a bachelor's degree. Typically reports to a director. The Social Media Marketing and Communications Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Marketing and Communications Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Social Media Marketing Manager
  • Ecology Action
  • Santa Cruz, CA FULL_TIME
  • CONTEXT OF POSITION

    The Social Media Marketing Manager is responsible for taking charge of Ecology Action's (EA) social media presence across our suite of climate-focused brands. This position, which reports to the Marketing Director, requires creative and strategic thinking with a deep understanding of various social media platforms, trends, and audience behavior. This position is responsible for developing, implementing, and managing effective social media strategies to enhance brand awareness, engage audiences, and drive business objectives.


    SUMMARY OF POSITION

    Under general supervision, this position:

    1. Serves as a primary storyteller for EA and its sub brands across all social channels
    2. Researches industry trends and analyzes performance metrics, making recommendations for strategic improvement
    3. Supports development of internal resources
    4. Other duties as assigned

    RESPONSIBILITIES

    1. Serves as a primary storyteller for EA and its sub brands across social channels, with duties including but not limited to:
    • Building a deep understanding of EA's mission, products, culture, and values to create captivating content
    • Developing and executing a comprehensive social media strategy aligned with overall marketing and business goals
    • Creating engaging and shareable content for various social media platforms using video, images, and custom graphics for a variety of audiences using multiple brand tones and voices.
    • Developing content using inclusive language that considers all people and helps ease barriers to accessing digital information.
    • Maintaining and reinforcing the brand's voice, tone, and visual identity across all social media channels.
    • Fostering and growing EA's online community by actively engaging with followers, responding to comments, and initiating conversations.
    • Partnering with the Senior Digital Marketing Manager to plan and execute social media campaigns for overarching business unit marketing strategies that further promote our services, programs, events, or brand initiatives.

    Researches industry trends, and analyzes performance metrics and making recommendations for strategic improvement, with duties including but not limited to:
    • Analyzing campaign performance metrics and adjust strategies as needed to optimize results.
    • Utilizing analytics tools to track, measure, and report on the performance of social media channels.
    • Providing regular insights and reports to the management team, highlighting key performance indicators and areas for improvement.
    Supports development of internal resources, with duties including but not limited to:
    • Creating and implementing the internal editorial calendar for EA's intranet.

    Other duties as assigned

    EDUCATION AND EXPERIENCE

    • Bachelor's degree in marketing, communications, or a related field with at least 5 years of experience; or an equivalent combination of education and experience may be qualifying.
    • Proven experience as a Social Media Marketing Manager or similar role.
    • Experience in social media advertising and campaign management.

    KNOWLEDGE, SKILLS, AND ABILITIES

    • In-depth knowledge and applications of using social media platforms, content management tools, social media ad management dashboards and emerging trends
    • Strong communication skills, both written and verbal
    • Competencies in mobile video creation and editing that aligns to brand guidelines
    • Proficiency in social media management tools, apps, and analytics platforms
    • Ability to think creatively be a self-starter
    • Ability to generate unique engaging content daily
    • Analytical skills to interpret data and adjust strategies accordingly.
    • Strong ability to prioritize & manage multiple projects with strong attention to detail.
    • Methodical and analytical; able to translate problems into solutions.

    PREFERRED QUALIFICATIONS

    • Experience with project and campaign management platforms, preferably Asana and HubSpot
    • Industry experience in decarbonization, energy efficiency, and transportation for B2B and B2C audiences representing B-Corps and non-profits is a plus.

    WORK ENVIRONMENT

    The physical demands described here represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  

    While performing the duties of this job, the employee is regularly required to sit, stand, talk and hear, and use a computer keyboard, monitor, and iPhone. The employee must occasionally lift and/or move up to 25 pounds.

    The work environment is hybrid with expectations to be in office in Santa Cruz, CA at least 1x per week and out in the community capturing stories.


    ABOUT US

    Ecology Action is an award-winning non-profit consultancy that provides innovative solutions to the energy, water, and transportation challenges of cities, governments, and utilities across California. We have five decades of experience helping people make simple yet profound changes with significant environmental impacts. We believe that when individuals and businesses make simple changes in their behavior, they drive large-scale changes that benefit people and the planet. This translates into reduced carbon emissions, stronger businesses, healthier communities, and a sustainable future for all. Together, we help people, businesses, and communities act now. 

    Ecology Action is an Equal Opportunity Employer committed to diversity in its workforce. Candidates for this position must be legally authorized to work directly as an employee for any employer in the United States without visa sponsorship.

    Ecology Action does not offer a company paid relocation program.

  • 1 Month Ago

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Media Sales Executive (Santa Cruz)
  • The Social Publication
  • Santa Cruz, CA CONTRACTOR
  • Santa Cruz Overview: We are a fast-growing media company renowned for producing high-quality print publications. With 9 successful publications already established in different cities throughout the U...
  • 14 Days Ago

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Chiropractic Clinic Administrator and Social Media Manager
  • MoveStrong Chiropractic & Rehabilitation
  • Scotts, CA PART_TIME
  • Do you LOVE people and want to broaden your customer service experience and skills? Are you comfortable talking to strangers, both in person and on the phone? Are you able to effectively listen to and...
  • 4 Days Ago

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Customer Experience & Social Media Coordinator
  • Gazelle Bicycles
  • Santa Cruz, CA FULL_TIME
  • Gazelle North America is seeking an experienced retail or hospitality professional to provide exceptional customer experiences to our customers, dealers, and prospective customers. This role combines ...
  • 3 Days Ago

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Customer Experience & Social Media Coordinator
  • Gazelle Bikes
  • Santa Cruz, CA FULL_TIME
  • Gazelle North America is seeking an experienced retail or hospitality professional to provide exceptional customer experiences to our customers, dealers, and prospective customers. This role combines ...
  • 3 Days Ago

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Santa Cruz, CA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 22 Days Ago

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0 Social Media Marketing and Communications Manager jobs found in Santa Cruz, CA area

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Mid-level Environmental Planner
  • Dudek
  • Santa Cruz, CA
  • Who We Are Dudek is a leading environmental, planning, and engineering firm that help public and private clients plan, d...
  • 3/28/2024 12:00:00 AM

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Real Estate Sales Agent - New or Experienced - Coldwell Banker
  • Coldwell Banker
  • Santa Cruz, CA
  • Searching for Real Estate Agents New or Experienced! We are looking to bring on enthusiastic, motivated individuals to j...
  • 3/28/2024 12:00:00 AM

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Bench District Manager
  • Extra Space Storage, Inc.
  • Santa Cruz, CA
  • Why Join Us? Are you passionate about teamwork and developing top talent? Do you like to lead and drive innovation with ...
  • 3/27/2024 12:00:00 AM

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Part Time Computer Work from Home Data Entry Job
  • Expert Analytical Solutions
  • Santa Cruz, CA
  • Job Description Part Time Computer Work from Home Data Entry Job Work from Home Online Computer Work - Administration, D...
  • 3/27/2024 12:00:00 AM

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Marketing Communications Manager
  • Invenia Group
  • San Jose, CA
  • Invenia Group is partnering with a manufacturer of scientific reagents, instruments and services that are being used to ...
  • 3/26/2024 12:00:00 AM

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Customer Complaint Specialist
  • Santa Cruz Nutritionals
  • Santa Cruz, CA
  • We believe being healthy should not require tradeoffs. SCN BestCo is a leading innovator, developer and manufacturer of ...
  • 3/25/2024 12:00:00 AM

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Remote Therapist - Young Adult Focus
  • Mindpath Health
  • Santa Cruz, CA
  • Overview: Salary: $96,000+ *Offered salary can vary, depending on licensure and experience. Who We Are Mindpath College ...
  • 3/24/2024 12:00:00 AM

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Food Service Director - Santa Cruz County Jail
  • Aramark
  • Watsonville, CA
  • Job Description The Food Service Director at the Santa Cruz County Jail is a management position responsible for develop...
  • 3/5/2024 12:00:00 AM

Santa Cruz (/ˈsæntə ˈkruːz/, Spanish: Holy Cross) is the county seat and largest city of Santa Cruz County, California. As of 2013 the U.S. Census Bureau estimated Santa Cruz's population at 62,864. Situated on the northern edge of Monterey Bay, about 32 mi (51 km) south of San Jose and 75 mi (120 km) south of San Francisco, the city is part of the 12-county San Jose-San Francisco-Oakland Combined Statistical Area. Santa Cruz is known for its moderate climate, natural environment, coastline, redwood forests, alternative community lifestyles, and socially liberal leanings. It is also home to th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing and Communications Manager jobs
$119,166 to $155,877
Santa Cruz, California area prices
were up 2.5% from a year ago

Social Media Marketing and Communications Manager in Providence, RI
One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time.
February 05, 2020
Social Media Marketing and Communications Manager in Pascagoula, MS
Gen Z consistently cites YouTube as their go-to social media platform and students want to learn what it is like to attend an institution directly from their future peers.
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Social Media Marketing and Communications Manager in Bakersfield, CA
The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage.
January 21, 2020