Social Media Marketing Specialist jobs in East Hartford, CT

U
Social Media Marketing Strategist
  • University of Hartford
  • West Hartford, CT FULL_TIME
  • University of Hartford

    Social Media Marketing Strategist

    Job Description
    Assumes responsibility for executing and managing the social media strategy for the main University channels while maintaining a multi-channel social media calendar. Partners effectively on social media and digital marketing consultation and implementation to various departments across campus in an effort to cultivate a strong following, engagement, and promotion of the University brand to various audiences through social media. Performs all duties in full support of the University's mission understanding that the positive and effective execution of these duties are instrumental to the education of the University's students.

    Essential Job Duties
    Job Duties

    This job description of the job is for identification and administrative purposes only. It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.

    Description of Key Responsibility: Plans, creates, implements and evaluates the marketing strategy for the Universitys main social media accounts. Identifies short- and long-range marketing priorities and target social media goals in an effort to elevate the Universitys online presence and following. Organizes and creates campaigns to effectively meet recruitment and retention goals. Generates, edits, publishes, and shares engaging social content daily, and communicates with followers in a timely manner. Assists the Senior Director of Recruitment Marketing on paid digital and social campaigns as it pertains to recruitment strategies for target audiences.

    Description of Key Responsibility: Establishes, cultivates, and maintains effective working relationship with internal and external constituents in an effort to effectively collaborate with offices and departments at the University to develop creative content that resonates with target audiences. Manages and leads student social media team, providing mentorship and experiential education to students interested in the communications industry. *

    Description of Key Responsibility: Actively assists the Senior Director of Recruitment Marketing, and Recruitment Marketing Team to plan, promote, and support recruitment events through paid social and digital campaigns to enhance the University and support recruitment initiatives and meet enrollment goals. Evaluates marketing campaigns and identifies opportunities to reach a wider audience and increase engagement.

    Description of Key Responsibility: Analyzes industry research and best practices on trends and audience preferences to increase engagement with the University and performance with target audiences. Recommends opportunities to extend the Universitys social media presence and reach to increase recruitment, enrollment and retention.

    Description of Key Responsibility: Manages social engagement and scheduling platform, Sprout, providing regular reports to key stakeholders on campus of engagement metrics, social listening findings, and monitoring pertaining to specific situations and audiences. Assists OMC leadership in social listening through Campus Sonar.

    Description of Key Responsibility: Assists the Web Analyst in monitoring and improving search engine optimization ( SEO ) and web traffic metrics regarding paid and organic social media campaigns. Identifies new and/or upcoming trends in an effort to keep the Universitys campaigns engaging, interactive, and current. Adheres to all industry and University guidelines regarding branding, initiatives and best practices.

    Description of Key Responsibility: Performs other related duties as assigned.

    Formal Education:
    Bachelors Degree required.

    Work Experience:
    Normal office situation. Requires travel, excluding overnight stays.

    Impact of Actions:
    Complexity:
    Decision Making:
    Internal Communication:
    External Communication:
    Customer Relations

    Managerial Skills

    Knowledge and Skills

    Special Skills
    The ability to work effectively with diverse groups.
  • 14 Days Ago

B
Social Media & Marketing Coordinator
  • Back East Brewery
  • Bloomfield, CT FULL_TIME
  • Back East is an award-winning Craft brewery, tap room, and kitchen located in Bloomfield, CT with distribution throughout CT and Western and Central Mass in cans and on draft. We work hard and love wh...
  • 30 Days Ago

F
Social Media & Content Specialist
  • Finalsite
  • Glastonbury, CT FULL_TIME
  • Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products...
  • Just Posted

I
Customer Development Specialist
  • Inspira Marketing
  • Hartford, CT FULL_TIME
  • Company DescriptionWe are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering ent...
  • 17 Days Ago

E
Customer Development Specialist
  • Enthuse Marketing
  • Hartford, CT FULL_TIME
  • Company Description We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering en...
  • 17 Days Ago

I
Development specialist
  • Inspira Marketing Group
  • Hartford, CT FULL_TIME
  • Company Description We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering en...
  • Just Posted

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0 Social Media Marketing Specialist jobs found in East Hartford, CT area

V
Assistant Marketing Manager
  • Valley Solar LLC
  • Easthampton, MA
  • Valley Solar is one of the New England's largest independent solar energy contractors, located in beautiful Western Mass...
  • 4/24/2024 12:00:00 AM

B
Dog Walker/Adventure Guide
  • Barks and Recreation LLC
  • New London, CT
  • ???? Barks & Recreation: Where Your Dream of Working with Animals Comes True! ???? If you're the kind of person who says...
  • 4/24/2024 12:00:00 AM

H
Outside Sales Representative
  • Hibu Inc.
  • Waterbury, CT
  • ** Outside Sales Representative** **Job Category****:** Premise Sales **Requisition Number****:** OUTSI007934 Showing 1 ...
  • 4/24/2024 12:00:00 AM

P
Sales Business Development Specialist
  • PIP
  • East Longmeadow, MA
  • PIP Marketing Signs Print of New England is seeking highly motivated, energetic, smart individuals for an outside sales ...
  • 4/24/2024 12:00:00 AM

C
Brand Manager
  • Chaffin Luhana LLP
  • Hartford, CT
  • We are currently seeking an experienced and growth-minded Branding Manager to join our expanding Marketing team. In this...
  • 4/24/2024 12:00:00 AM

S
Club Manager
  • Snap Fitness
  • Essex, CT
  • Snap Fitness is seeking an energetic Club Manager to join our team. The right candidate will have a passion for fitness;...
  • 4/23/2024 12:00:00 AM

H
Outside Sales Representative
  • Hibu Inc.
  • Hartford, CT
  • ** Outside Sales Representative** **Job Category****:** Premise Sales **Requisition Number****:** OUTSI007966 Showing 1 ...
  • 4/22/2024 12:00:00 AM

V
Assistant Marketing Manager
  • Valley Solar Llc
  • Easthampton, MA
  • Valley Solar is one of the New England's largest independent solar energy contractors, located in beautiful Western Mass...
  • 4/20/2024 12:00:00 AM

East Hartford is a town in Hartford County, Connecticut, United States. The population was 51,252 at the 2010 census. The town is located on the east bank of the Connecticut River, directly across from Hartford, Connecticut. The town includes the neighborhoods of Burnside and Hockanum. According to the United States Census Bureau, the town has a total area of 18.7 square miles (48.5 km2), of which 18.0 square miles (46.6 km2) is land and 0.73 square miles (1.9 km2), or 3.93%, is water....
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Social Media Marketing Specialist jobs
$52,162 to $62,992
East Hartford, Connecticut area prices
were up 1.7% from a year ago

Social Media Marketing Specialist
Demonstrate excellent project management, communication, organizational, and problem-solving skills.
September 09, 2022
Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis.
October 24, 2022
Understands consumer mindsets, and how to effectively message or position to them, shaping marketing messages to focus on key consumer benefits.
January 08, 2023
Monitor and follow up with social media activity and engagement, and coordinate with Customer Service or other appropriate teams when needed and provide a weekly report.
March 08, 2023
Builds and executes a social media strategy/calendar through competitive research, platform determination, benchmarking, messaging and audience identification.
March 14, 2023
Track and monitor the success of public relations and social media initiatives (ie, impressions, reach, engagement and influence), and provide reports as needed.
April 01, 2023