Social Media Marketing Specialist jobs in Hopkinsville, KY

Job Title: Social Media Specialist

Department: Digital

Business Unit: 

Location: Benton, KY

Reports To: VP, Digital Media

Employment Type: Full Time

Supervisor Position: No

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Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world-class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, 1STBANK Center, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam. 

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

Nature of Work:

Organize, develop and execute Major League Fishing’s social media strategy, from ideating/building multimedia content, publishing across MLF and MLF5 social platforms, and assessing the performance of social content in an effort to increase MLF brand awareness and increase social engagement on all channels.

Examples of work performed:

• Ideate, capture, create, publish and track the performance of social media content
• Primary social platforms will include Facebook, Instagram, X, TikTok, Threads and Snapchat
• Cover and promote events, sponsored assets, sales/marketing initiatives and competitors
• Schedule and publish sponsored posts provided by MLF and MLF5 sponsors
• Produce and manage livestreaming content on the appropriate social platforms 
• Fan interaction: Manage and respond to public and private questions and comments
• Compile and organize social media analytics
• Travel to some MLF events to create content (videos, photos, etc.) for social media 

This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. 

Working Conditions & Physical Demands:

• Non-typical work conditions
• Working hours will fluctuate; will include early mornings and frequent weekends
• Some limited travel is possible

Qualifications:

• Minimum
  1. BS/BA degree in field or related field 
  2. High School or GED
  3. 3-5 years experience in field
  4. High-level proficiency and experience with social-media apps and scheduling tools
  5. Proficiency in Adobe Creative Cloud apps
  6. High level of attention to detail
  7. Excellent verbal and written communication skills
  8. Applicants must meet minimum qualifications at the time of hire
• Preferred
  1. Knowledge of tournament bass fishing is strongly preferred
  2. Video and photo-editing experience preferred, not required 
  3. Ability to maintain a valid driver’s license and meet company vehicle driving standards

 Competencies/Knowledge, Skills & Abilities:

• Ability to maintain positive attitude and demonstrate professionalism
• Ability to maintain a high level of confidentiality
• Ability to complete work accurately and in a timely manner
• Ability to work independently and in a group setting, and demonstrate good judgment skills
• Ability to communicate effectively verbally and in writing
• Possesses excellent interpersonal skills
• Ability to multi-task, prioritize and adapt to changing environments

 Benefits Include: 

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA) 
• Flexible Spending plans (FSAs) 
• 401K plan

Equal Employment Opportunity

Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.