Social Media Marketing Specialist jobs in Poughkeepsie, NY

Social Media Associate Job Description (Dentistry)

Job Title: Social Media Associate (Dentistry)

Summary:

The Social Media Associate for a dental practice is responsible for supporting the development and execution of social media strategies that promote the practice’s services, engage patients, and build a strong online presence. The role involves content creation, patient engagement, and managing day-to-day social media activities for platforms like Instagram, Facebook, and others.

Key Responsibilities:

1. **Content Creation and Assistance**

- Assist in creating and managing engaging content related to dental services, patient success stories, oral hygiene tips, and behind-the-scenes office culture.

- Schedule and post content across social media platforms (Instagram, Facebook, TikTok, etc.).

- Collaborate with the dental team, including doctors and hygienists, to create educational and promotional content (e.g., videos, blogs, before-and-after photos).

2. **Patient Engagement**

- Respond to patient inquiries, comments, and messages on social media in a timely and professional manner.

- Engage with patients and followers by promoting services, sharing patient testimonials, and showcasing the practice’s unique offerings.

- Actively engage with local communities, influencers, and dental partners to strengthen online relationships.

3. **Campaign and Promotion Support**

- Assist in planning and executing social media campaigns that promote specific dental services, such as teeth whitening, Invisalign, or dental cleanings.

- Help manage special promotions, contests, and giveaways to encourage engagement and attract new patients.

- Track performance metrics and provide recommendations for improving future campaigns.

4. **Content Monitoring and Analytics**

- Monitor and track social media metrics such as engagement, follower growth, and reach.

- Assist in preparing regular reports on social media performance and offer insights for optimization.

- Stay informed about trends in both the dental industry and social media, and recommend updates to the content strategy as needed.

5. **Educational Content**

- Assist in creating educational content such as oral hygiene tips, FAQs about dental procedures, and information about new technologies or services offered by the practice.

- Ensure that all content aligns with industry standards, ethical practices, and patient confidentiality requirements.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.

- Experience in social media management or marketing, ideally within a healthcare or dental setting.

- Familiarity with social media platforms (Instagram, Facebook, TikTok, YouTube) and management tools (e.g., Hootsuite).

- Strong communication and copywriting skills.

Skills:

- Basic knowledge of dental terminology or willingness to learn.

- Creativity in content creation and storytelling.

- Strong attention to detail and ability to multitask.

- Familiarity with social media trends and tools.

- Graphic design skills using tools like Canva or Photoshop is a plus.

Job Types: Part-time, Internship

Pay: $16.00 - $21.00 per hour

Expected hours: 16 – 21 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 4 hour shift
• Holidays
• Weekends as needed

Ability to Commute:

• Middletown, NY 10940 (Required)

Ability to Relocate:

• Middletown, NY 10940: Relocate before starting work (Required)

Work Location: In person