Social Media Marketing Specialist jobs in Scranton, PA

Wilkes University invites applicants for a Social Media Specialist to join our dynamic Marketing Communications team.

The Social Media Specialist will support the Marketing Communications department by creating content for and managing social media platforms. The Social Media Specialist will also prioritize and track inbound social media requests appropriately, collaborate with key stakeholders, and ensure open and responsive communication with all campus departments.

The ideal candidate will be experienced in managing a variety of social media platforms, writing and developing multimedia content for diverse audiences, and collaborating with others to source information, ensure accuracy, and achieve social media objectives. This role will work closely with members of the Marketing Communications team on a variety of projects to achieve university goals and offers the opportunity to learn and cross-train in other marketing and multimedia skills.

Job requirements include, but are not limited to:

• Develop and post content across university social media platforms
• Provide oversight and community management of all university social media properties.
• Stay up to date on social media platforms and tools as well as cultural and social media trends.
• Aid the team in the development, implementation, and evaluation of our social media strategy.
• Interview students, faculty, staff, and community members to create short- and long-form social media posts.
• Ensure that social media profiles and content aligns with University brand standards, style guides and accessibility standards, as well as best practices in creative and user experience.
• Collaborate extensively with fellow members of the Marketing Communications team, as well as stakeholders across campus, to achieve institutional goals.
• Use project management tools, social media management tools, analytics tools and media editing tools to track projects, create and distribute social media content, analyze metrics, and contribute strategies to enhance our university's digital presence.
• Produce photos, videos, and other creative assets as part of our social media strategy.
• Build knowledge of university programs and activities while establishing relationships with leadership, faculty, staff and students to identify social media content ideas.
• Serve as a point of contact for social media related questions.

Desired qualifications:

• Bachelor's degree in communications, creative writing, advertising, marketing, business or related field;
• One to three years of relevant experience in managing social media platforms;
• Demonstrated writing and editing skills with strong editorial judgment;
• Familiarity with graphic design and editing tools;
• Exceptional communication, customer service, and interpersonal skills;
• High level of creativity and enthusiasm for crafting content for a variety of channels;
• Strong attention to detail and organizational skills.

Preference given to candidates with:

• Experience in crisis management and response
• Advanced skills in graphic design, video editing, and photography
• Knowledge of web and digital accessibility standards
• Proficiency using analytics software (e.g. Google Analytics)

Salary is commensurate with qualifications and experience.

Please be sure to include a cover letter, resume or curriculum vitae and three references.

Wilkes University is constantly seeking to become a more diverse community and to enhance its capacity to value and capitalize on the cultural richness that diversity brings. The University strongly encourages applications from persons with diverse backgrounds. Wilkes University does not discriminate in its employment practices or in its educational programs or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.