Job Title: Social Media Manager - Personal Branding and Influencer Growth
Overview:
We are seeking a creative and strategic Social Media Manager to handle a personal account, focusing on growing Instagram presence and developing it into a successful influencer brand. The ideal candidate will have a deep understanding of social media trends, content creation, community engagement, and influencer marketing. This role offers the opportunity to work closely with the account owner to craft a unique and impactful online persona.
Responsibilities:
1. Content Strategy and Creation:
- Develop and execute a content strategy aligned with the brand's goals and target audience.
- Create engaging, high-quality content including photos, videos, stories, and captions.
- Ensure a consistent brand voice and aesthetic across all posts.
2. Audience Engagement:
- Monitor and respond to comments, messages, and mentions promptly.
- Foster a sense of community by engaging with followers authentically.
- Collaborate with the account owner to host Q&A sessions, polls, and other interactive content.
3. Follower Growth:
- Implement strategies to increase follower count, reach, and engagement.
- Use analytics tools to track growth, identify trends, and adjust strategies accordingly.
- Explore collaborations, shoutouts, and other growth tactics within ethical guidelines.
4. Influencer Partnerships:
- Identify and establish partnerships with relevant brands and influencers.
- Negotiate collaborations, sponsored posts, and brand ambassadorships.
- Ensure all partnerships align with the brand's values and image.
5. Performance Analysis:
- Regularly analyze key metrics such as reach, engagement, and conversion rates.
- Provide reports and insights to the account owner, highlighting successes and areas for improvement.
- Stay updated on social media trends, algorithm changes, and best practices.
Qualifications:
- Proven experience as a Social Media Manager or similar role, preferably with personal branding or influencer accounts.
- Deep understanding of Instagram, including its features, algorithm, and community guidelines.
- Excellent written and verbal communication skills.
- Strong eye for aesthetics and branding.
- Creative thinker with the ability to generate innovative content ideas.
- Proficient in social media analytics tools.
- Ability to work independently and collaboratively in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, or related field is a plus.
Benefits:
- Opportunity to work closely with an emerging influencer and shape their personal brand.
- Competitive salary and performance-based bonuses.
- Flexible work environment with potential for remote work.
- Room for growth within the influencer marketing and personal branding space.
Application Process:
Interested candidates should submit their resume, a cover letter detailing their relevant experience and ideas for the account, and examples/portfolio of previous social media work.
Job Type: Part-time
Pay: $62,322.00 - $67,256.00 per year
Benefits:
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Work Location: Hybrid remote in San Diego, CA 92101
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