Stock Loan Manager jobs in California

JOB SUMMARY

As the Marketing Technology Manager at B-Stock Solutions, you will be responsible for developing B-Stock's marketing technology roadmap, properly resourcing the roadmap, and working cross-functionally to implement the plan. B-Stock is committed to using technology to grow our marketing effectiveness and we are looking for a leader to drive our strategy and execution. B-Stock serves the world's biggest retailers and manufacturers selling to thousands of buyers and we are looking for a leader to ensure that our campaigns are efficient, data-driven, and result in exceptional customer experiences. You will collaborate with cross-functional teams to implement best practices and drive the growth of our marketing technology stack.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

• Marketing Automation Strategy: Develop and execute a comprehensive marketing automation strategy to nurture leads, drive engagement, and optimize the customer journey across our marketing stack - from top of funnel to activation, to retargeting and retention.
• Marketo Administration: Manage and administer the Marketo platform, including user management, data integration, and system configurations. Assess our current usage and effectiveness and help B-Stock determine our future marketing automation strategy.
• MarTech Stack Management: Drive integrations via collaboration with Engineering and Product teams to ensure seamless integration of our marketing tools (e.g., Salesforce, Segment, etc.), A/B Testing & transition management of segmentation strategy, and eventual migration from Marketo to a new email marketing tool.
• Lead Scoring and Segmentation: Implement lead scoring models and segmentation strategies within Twilio Segment Engage to deliver targeted content and personalized experiences to prospects and customers.
• Data Management: Oversee data hygiene, quality, and integrity within the Marketo platform, working closely with the Marketing Operations Specialist, Sales & Marketing Program Manager, & Sales Operations Manager to ensure the accurate function of complex Marketo Streams and Data automations.
• Analytics and Reporting: Regularly track and report on the performance of marketing campaigns and provide insights and recommendations for continuous improvement.
• Compliance: Ensure that all marketing activities adhere to relevant data privacy regulations, such as GDPR and CAN-SPAM.

MINIMUM QUALIFICATIONS, JOB SKILLS, AND ABILITIES

• Bachelor's degree in marketing, business, or a related field.
• Proficiency in Marketo
• 5 Years of Marketo Admin management
• Experience in Salesforce (SFDC) Campaigns, Database, & Logic, including integrating marketing automation with sales automation platforms.
• Attention to detail and a results-oriented mindset.
• Excellent communication and collaboration skills. (using tools such as Zoom, Asana, Slack)
• Strong analytical and problem-solving skills.

PREFERRED QUALIFICATION

• Experience in Twilio Segment Engage.
• Marketo Certified Expert (MCE) certification.
• Additional Experience in Hubspot, Pardot, Braze or other CMS platforms.
• Experience Migrating CMS Platforms
• Knowledge of industry best practices and emerging trends in marketing technology, CRM systems, and data management.

THE MARKETING TEAM

We are a mission-driven team committed to reimagining and disrupting the liquidation category. We are a group of builders - building the foundations of an awesome marketing team and marketing technology to deliver amazing results for our buyers and sellers. We value innovation through grit and discipline to disrupt the liquidation industry. We are a team with a strong commitment to customer-driven innovation, data-based decision-making, and a commitment to learning through experimentation.

If you are a seasoned marketing technology expert with a passion for leveraging marketing technology to drive business growth, we would love to hear from you. Apply now and be a key player in our marketing technology team at B-Stock.

EMPLOYEE BENEFITS

• Competitive compensation packages, including bonuses and options
• Medical, dental, and vision benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team off-sites, social events, and extracurricular activities are a staple
• Snacks, drinks, and the occasional box of donuts