Strategic Planning Analyst jobs in Benton Harbor, MI

Proactively works to create and execute strategic undergraduate, graduate and discipline specific enrollment marketing initiatives to position Andrews University as the university of choice. This is achieved through collaboration with key enrollment, academic, and university administration and staff/faculty to develop and execute strategic solutions to help ensure achievement of defined enrollment goals for Andrews University. Involvement in or oversight of other University marketing initiatives beyond student enrollment marketing initiatives is also a responsibility of this position.

Qualifications summary

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the full position description are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Must be a Seventh-day Adventist in good and regular standing.

Duties and responsibilities

Leads the strategic direction of the marketing team with support from the VP for Strategy, Marketing & Enrollment (40%)

Leads marketing research and planning for a data-driven model to marketing (25%)

Supports the web team with marketing-related projects (15%)

Develops and tracks the marketing budget, manages staff, serves on various committees and work groups across campus as assigned (20%)

Supervisory responsibilities

Responsible for supervising the marketing team, which includes a general marketing manager, marketing coordinator for distance education, senior design manager, and communication & data coordinator. As appropriate, also collaborates with and sometimes oversees student, faculty and contract workers as needed to effectively meet the strategic needs of Andrews University. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

Qualifications

Advanced degree in communication, humanities or marketing preferred, bachelor’s degree required. Skilled in interpersonal relations, project review and management, and in overall editorial issues, including writing, copy-editing and design.

Oral and written expertise in English. Ability to write well and high degree of editorial skill.

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations and for budgeting purposes.

Ability to define problems, collect data, establish facts, and draw valid conclusions.


Must be a Seventh-day Adventist in good and regular standing.

Technical competencies

Must be proficient in Microsoft Office tools. Knowledge of CRM and other marketing tools preferred.

Interpersonal interactions

Must be comfortable in a team environment with strong collaborative skills. Must connect comfortably and professionally with all the people who interact with this office: administrators, faculty, staff, students and vendors. Must have a warm, patient and friendly personality and be willing to help clients according to their needs. Must be a team player and fit comfortably with the office atmosphere and philosophy of service. Must have natural customer service skills, including the ability to address and resolve conflicts.

Physical demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee frequently is required to walk and talk or hear. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, and distance vision.

Work environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is reasonably quiet.