Overview

Greater Nevada Credit Union is looking for an experienced professional with a passion for Helping More People Live Greater! 

About The Position:

The Director of Marketing is responsible for the development, execution, and maintenance of marketing strategies to meet the credit union’s business objectives and champion our mission to help our members achieve their financial well-being. This leader works directly with executive leadership and manages staff to assess and successfully execute the marketing needs of Greater Nevada Credit Union.

Who we're looking for:

Before we get into the specific details of this position’s requirements and qualifications, let's focus on the bigger picture of Greater Nevada, and what makes a Greater Nevadan.

At Greater Nevada, our passion is Helping More People Live Greater. When we say "people," we mean every single person who we interact with or could interact with, from our team members to our community members.

To do this, we practice CARE with our Values:

• We Care Genuinely.

• We build relationships because we know that we are Greater Together.

• We Stay Trustworthy as we serve our communities.

• "Be Bright" rings in our ears as we find custom solutions that meet our members' needs.

• We Inspire One Another, our members, and our communities to re-imagine what Living Greater can be.

• In every moment, we Enjoy the Experience. It's what has made the last 70 years greater and what we carry into the future as we continue to serve.

   

These values have guided us to become the largest Nevada-based credit union to touch the lives of more than 88,100 members and thousands upon thousands of people through our community and philanthropic work.

To live by those values, we make a deal with every single one of our team members—the C.A.R.E. Deal. It's a win-win agreement that we shake hands-on at the beginning of our relationship together.

As a Greater Nevadan, that means we make four promises to you:

• Compensation and Benefits – We offer Greater Pay and Greater Benefits, including:
  • Competitive compensation
  • Medical, dental, and vision plans, where we cover 90% of employee costs and about 75% of the costs for their dependents
  • Health Savings Account contributions
  • Supplemental insurance and life insurance plans
  • Paid time off, including vacation and sick time, 12 annual paid holidays, 2 floating holidays and sabbatical leave after every seven years of employment
  • Paid time to volunteer and make a contribution to the community
  • Employee product and service discounts
• Advancement – We strive to be a place where you can grow into your next career move, without having to leave the Greater Nevada family. So, we offer extensive training and development opportunities for each employee. Our continuous coaching culture allows for more direct and regular performance feedback and compensation.
• Recognition – We invest time, energy, and resources to find creative, impactful, and fun ways to deliver recognition that fits each Greater Nevadan's successes.
• Environment - Nobody wants to come to work in a place that's dull and filled with drudgery all day long. So, part of our side of the deal is ensuring you have a great place to work in and great people to work with.

Our CARE deal goes both ways, so here's how we expect each team member to demonstrate they care:

• Competence – Greater Nevadans know how to do their job and do it well—or they know how to access the resources they need to accomplish great things.
• Attitude – We don't expect team members to plaster a fake smile on their faces every day, but we do expect them to bring their best attitude to work and strive for greatness.
• Relationship building - We put a lot of emphasis on building build strong relationships with members, clients, coworkers, and the communities that we serve. Why? Because those connections enable us to live our passion: Helping More People Live Greater.
• Effectiveness – We ask each Greater Nevadan to be productive, efficient, and successful at the work they do.

What You'll Be Doing

• Effectively demonstrate our passion and purpose as a non-profit organization by “Helping More People Live Greater."
• Provides leadership to the marketing team, creating a collaborative and innovative environment. A priority is placed on motivating, guiding, and coaching the team to achieve strategic objectives.
• Oversees day to day marketing operations and manages the production process to ensure the seamless execution of marketing campaigns. This includes collaborating with cross-functional teams to connect initiatives with broader organizational goals.
• Leads the development and implementation of comprehensive acquisition and member cross-sell strategies. This includes digital marketing, advertising (digital and traditional) content marketing, public relations, and direct response campaigns to generate measurable results and drive member engagement.
• Develops and maintains relationships with external partners (service providers) to facilitate marketing campaigns and drive impact.
• Evaluates and adjusts marketing strategies in a timely manner to meet the changing needs of the organization. Develops performance reports explaining how tactics drove measurable outcomes.

Location and Travel Requirements

Located at Greater Nevada Credit Union's Neil Road South location:

5200 Neil Road, Suite 200

Reno, NV 89502

United Station

• The Director of Marketing has a flexible location, working in-office and remotely
• Located in an idyllic small community in beautiful Northern Nevada
• You must be willing and able to travel to locales other than the normal location for the position, including overnight trips as appropriate for your job responsibilities.
• Must possess a valid Driver’s License and have access to a reliable vehicle.

Compensation

• $105,000.00 - $150,000.00 per year
• Competitive compensation and Greater Benefits are part of our deal

Qualifications

• 7 years of experience in marketing and communications
• 3 years of experience in managerial or supervisor positions within a marketing team or agency
• Knowledge of financial products and services, general market(s) and overall credit union industry preferred.
• Ability to think strategically and ensure alignment across marketing strategies, organizational goals, and market trends.
• Possess strong analytical skills to measure campaign effectiveness by identifying key performance indicators and identify areas for improvement.
• Leverage excellent management, organizational and planning skills to effectively managing multiple projects simultaneously. Experience with software project management tools like Asana or MS Project is desirable.
• Ability to troubleshoot, brainstorm, analyze, and solve problems quickly and effectively.
• Demonstrate strong communication and collaboration skills to develop strong working relationships with our departments.
• Familiar with user experience design principles and delivering customer-focused solutions for all projects.
• Ability to execute marketing projects within the parameters of annually planned budget.
• A commitment to self-education and staying current on industry trends and advancements.

Physical Demands

• While performing the duties of your job, you may regularly be required to sit and use a keyboard, multiple monitors, mouse, and telephone (including repetitive motions with hands, fingers, arms, etc.) for extended periods of time. You may also frequently be required to stand, walk, and reach with hands and arms, bend, and kneel.
• You may occasionally be required to lift and/or move up to 20 pounds.

Greater Nevada is an Equal Opportunity Employer

Employment at Greater Nevada is based solely on a person's merit and qualifications directly related to professional competence. Greater Nevada prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.