Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
ABOUT US
BEACON Senior News is more than a publication; we’re a growing lifestyle brand dedicated to celebrating and empowering adults age 50 and older in Western Colorado and Colorado Springs. Our mission is to enrich the lives of older adults through inspiring local stories, timely coverage of senior issues, health and travel features, financial guidance and local resources—all presented in a fun, engaging way that helps older adults lead happier, healthier lives. Each month, we touch the lives of over 100,000 seniors through our award-winning print magazines, digital channels and senior expos.
WHAT YOU’LL DO
As our Advertising Account Executive, you will play a crucial role in connecting businesses with local seniors. Your primary responsibility will be to drive advertising sales by cultivating new client relationships and nurturing existing ones. In doing so, you’ll help our clients reach and positively impact the local senior community. This role involves proactive prospecting activities such as cold calling and networking to identify new business opportunities. You will also be responsible for negotiating terms, addressing client concerns and overseeing the successful execution of advertising campaigns that resonate with our audience. In this position, you will manage multiple accounts and deadlines simultaneously, requiring excellent organizational and multitasking skills.
KEY RESPONSIBILITIES
QUALIFICATIONS
PAY RANGE: $17-$22 hourly, plus commissions and bonuses which can double your pay
BENEFITS
REPORTS TO: Advertising Director
TO APPLY: Email letter of introduction and resume to Careers@BeaconSeniorNews.com.
Job Type: Full-time
Pay: $17.00 - $22.00 per hour
Expected hours: 28 – 34 per week
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Ability to Relocate:
Work Location: In person
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