Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Job Overview:
We are seeking a talented and motivated Advertising Executive to join our team. As an Advertising Executive, you will play a crucial role in developing and implementing effective advertising strategies to promote our products and services. This is an exciting opportunity for someone with a passion for marketing and a strong understanding of e-commerce and performance marketing.
Responsibilities:
- Develop and execute advertising campaigns across various channels, including digital, print, and social media
- Conduct market research to identify target audiences and consumer trends
- Collaborate with cross-functional teams to create compelling content for advertisements
- Monitor and analyze advertising performance metrics to optimize campaigns
- Stay up-to-date with industry trends and best practices in advertising and marketing
- Manage relationships with advertising agencies and vendors
- Assist in product management activities, including pricing, packaging, and positioning
Skills:
- Strong knowledge of advertising principles and practices
- Proficiency in performance marketing techniques, including analytics and data-driven decision making
- Experience in e-commerce marketing and sales strategies
- Excellent research skills to identify target audiences and consumer preferences
- Strong analytical skills to measure campaign effectiveness and make data-driven recommendations
- Knowledge of content marketing strategies to create engaging advertisements
- Familiarity with print advertising techniques and design principles
- Exceptional communication and negotiation skills to collaborate with internal teams, agencies, and vendors
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field (preferred)
- Proven experience in advertising or marketing roles
- Strong understanding of digital marketing platforms, tools, and technologies
We offer competitive compensation packages based on experience.
If you are a creative thinker with a passion for advertising and a desire to make an impact, we would love to hear from you. Apply now to join our dynamic team as an Advertising Executive.
Job Type: Full-time
Pay: $59,675.00 - $66,852.00 per year
Benefits:
Schedule:
Work Location: Hybrid remote in Altamonte Springs, FL 32701