Top Marketing Executive designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a Top Marketing Executive oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Top Marketing Executive develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Your Role
The Customer Experience, Digital, and Operations Analytics team is responsible for accelerating data driven value-based solutions that drive out expense, generate growth while elevating experience for members, providers and brokers. The Senior Manager of Digital and Marketing Analytics will report to the Senior Director of Customer Experience, Digital, and Operations Analytics. In this role you will supervise and provide technical direction to a team of analytics professionals. You will build strong relationships with Marketing and Digital Business Leadership and consults with them to leverage analytics that enable them to meet their business goals and objectives. This role toggles between supervising and doing.
Your Work
In this role, you will:
Your Knowledge and Experience
Pay Range:
The pay range for this role is: $ 145200.00 to $ 217800.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
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