Top Marketing Executive plans and oversees an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being an Top Marketing Executive assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Provides budgetary oversight and controls to marketing initiatives and delegates resources and teams to execute short-term and long-term marketing plans. Additionally, Top Marketing Executive plans and directs critical marketing functions, including market research, communications, and product planning. Evaluates and improves operational processes and policies. Requires a bachelor's degree. Typically reports to Chief Marketing Officer. The Top Marketing Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and (Copyright 2024 Salary.com)
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