MISSION STATEMENT

Enhance the luxury positioning of the MH portfolio and support retail sales growth by driving bold, innovative programming and enhancing the visual image of our Maisons throughout the region

MAIN RESPONSIBILITIES

Retail Execution

• Develop innovative, engaging consumer brand experiences that are executable in a retail environment
• Lead rollout of permanent merchandising programs, activations, and visual merchandising programs
• Orchestrate product launches, including timelines, forecasts, merchandising tools, activation design, and media
• Work in partnership with the commercial team to develop store classification based on the visual image
• Identify new airport retail opportunities
• Manage VM elements & POSM implementation for new store openings based on GTR guidelines: mapping, ordering/sourcing, shipment monitoring, and installation management
• Build consumer-centric planogramming strategies
• Manage flagship SiS openings: all visual assets, merchandising, PR, and events
• Regularly visit key airports and stores to identify opportunities and needs
• Assist in the management of Extern & External Consultants

Brand Development

• Help develop and communicate airport retail strategy
• Assist Marketing Director to build the annual marketing brand plan and support implementation at key accounts in collaboration with the sales team
• Grow PR and digital programming as it relates to airports to drive MH brand visibility and share activations
• Compile business performance updates, including: market analysis, competition information, and marketing ROI analysis
• Identify growth opportunities in the field and develop appropriate tools
• Support the Sales Team with sell-out initiatives and customer-oriented tools
• Develop a network of expert agencies ensuring MH Audit full compliancy
• Proactively monitor and evaluate competitor operational activities, including promotional & merchandising activity, category management, and advertising
• Identify and recommend investment priorities for visibility and activation programs
• Build a strong working relationship with Global Travel Retail marketing in Paris via regular meetings, communication, and project updates
• Ensure a solid working knowledge of key strategic customers and build strong working relationships.

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:

ADDITIONAL INFORMATION

• Frequent travelling is required approximately 25% of the year
• Job-based in Miami, FL

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.