Traffic Director jobs in Wisconsin

*This role offers a hybrid schedule. Candidates must have the ability to come into the office 2-3 days a week.*

What TAPCO has to offer you:

• Quarterly Gainsharing Bonus Plan
• 10 Paid Holidays
• Paid Vacation and Personal Time
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Generous Employer Match and fully vested from Day one
• Company-Funded Short-Term Disability 
• Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches 
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee. 

What you will accomplish as the Director of Marketing at TAPCO

The Director of Marketing plays a pivotal role in shaping and executing TAPCO’s overall marketing strategy. This leadership position will be responsible for overseeing the development and execution of comprehensive marketing initiatives, with a focus on content creation, creative design, digital marketing, and brand empowerment. The Director of Marketing will work closely with all aspects of the business to achieve revenue and other strategic objectives across all segments Tapco serves. This role will also have a close connection with Tapco’s executive leadership team driving internal initiatives as well. This position will report directly to the Chief Revenue Officer. 

Position Qualifications

• Develop and execute a strategic marketing calendar that increases quality leads, brand presence, and market share. 
• Lead the formation of marketing policies, programs, and systems to support the strategic needs of the business. 
• Leverage all available lead-generation sources to optimize the delivery of qualified marketing leads to the sales organization. 
• Curate relevant and dynamic SEO, SEM, email, and social media strategies to reach targeted audiences. 
• Primary public relations spokesperson for TAPCO at media events such as press conferences and interviews. 
• Maintain a robust marketing automation software platform as a critical repository for customer contact strategies. 
• Lead and inspire a team of marketing professionals, providing guidance, support, and mentorship.
• Establish and monitor key marketing metrics that facilitate data-driven decision-making disciplines across all marketing functions. 
• Perform other duties as needed.

Required Experience

• Bachelor’s degree in marketing, communications, or business-related field. 
• Master’s degree (Preferred)
• Minimum 5 years of demonstrated leadership experience, such as leading a marketing team or significant marketing projects at a senior level. 
• Experience in developing and implementing strategic marketing plans that drive business objectives. 
• Minimum 5 years’ experience operating in an established CRM, such as HubSpot or Salesforce.
•  Effective management of departmental budgets for labor, resources, and advertising needs. 

At TAPCO, our mission is to enhance transportation and personal safety in our communities through innovative solutions and products. We are driven to save lives! Are you looking for a career where you can earn a great wage based on experience and performance, your contributions are recognized, and you will have growth potential? Then choose TAPCO!

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status” or other acceptable tagline in all printed employment advertisements. 

If any assistance is needed with the application process, please contact TAPCO HR at 800-236-4462