Visitor Research Analyst - Museum jobs in Lancaster, PA

Company Statement

Overview

This position will support business strategy initiatives through meaningful analytics. The successful market researcher will digest market and industry data to construct insights from a variety of sources (including databases, industry reports, social media, others) to enhance competitive positioning. 

Responsibilities

Key Responsibilities

• Collect and organize data on customers, consumers, and competitors for target markets and consolidate information into actionable items, reports and presentations
• Construct insights on future growth and strategy through historical business analysis and forecasting of industry and customer trends
• Share insights and recommendations in a structured and easily digestible manner in both written and oral format, persuading based on facts and sound logic
• Provide continual updates for business leadership with respect to the analysis of market evolution, competitive landscape, and alignment to company strategy
• Remain fully informed on market trends, other parties research and implement best practices
• Partner with the commercial organization to support growth initiatives
• Key participant in the development of materials to support business growth and relationship building
• Conduct SWOT analysis on key competitors to identify opportunities to win market share
• Identify and evaluate adjacent market and product opportunities during annual strategic planning process and ongoing
• Research identified acquisition targets

Qualifications

Experience / Skills Required

• Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.
• 6 years of market research, market intelligence, analyst, or consulting experience
• Ability to interpret large amounts of data into meaningful analysis
• Excellent problem-solving and analytical skills
• Strong communication and presentation skills
• Ability to multi-task in a fast-paced environment
• Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.)
• Advanced skill level with Excel and data visualization tools (Power BI)
• Demonstrated excellence in PowerPoint to create visually compelling presentations, including the ability to integrate data, graphics, and effective storytelling techniques.
• Prior experience with syndicated data sources desirable (Circana, Euromonitor)
• Advanced experience in a CRM system (Microsoft Dynamics preferred)

The standard compensation for this role is $93,200 - $134,600. Salary offers will be determined based on final candidate qualifications, experience, skillset, and other relevant factors.

Compensation Statement

Benefits Statement

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