Visual Merchandising Director directs an organization's visual merchandising department. Responsible for driving sales and profits with pricing decisions, display strategies, and events. Being a Visual Merchandising Director manages staffing strategy and decisions. Oversees regional display initiatives and ensures they correspond to overall organizational decisions and objectives. Additionally, Visual Merchandising Director requires a bachelor's degree. Typically reports to top management. The Visual Merchandising Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Visual Merchandising Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Visual Merchandising Manager supervises all visual aspect of the store. The Visual Merchandising Manager supports an active selling culture by ensuring that visual moments are set and maintained to company visual merchandising standards and inspirational for the guest to drive sales. They are experts in visual standards, which includes specific merchandising techniques, fixture blocking, lighting and the implementation of all in store marketing elements such as navigational signs, vignettes and all specialty signs that support events, seasons, holidays and in store promotions.
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