Web Content Director establishes and directs the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Develops and directs consistent methodologies to analyze content consumption data and to define content needs. Being a Web Content Director determines the long-term resources required to accomplish the organization's business objectives. Leads negotiations with vendors to obtain content. Additionally, Web Content Director requires a bachelor's degree. Typically reports to a director. The Web Content Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Web Content Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
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Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:
This is an incentive based position, which may include bonuses, incentive, or commission plans.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.Please note, Brookdale is committed to complying with all applicable laws and regulations regarding mandatory COVID-19 vaccination.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The Web Content Marketing Manager provides leadership to the web team’s strategy by guiding, applying and disseminating content best practices as part of a larger, cross-functional team. Works closely with the Brand, Digital, Lifecycle, and Creative teams, and must be able to understand their objectives, KPIs and compliance requirements, break them into executional content offerings, and collaborate with a cross matrixed team within Marketing and across the organization to gain alignment and cohesive messaging for varying audiences. Leads the creation and delivery of work in the content strategy space in order to bring together the varied aspects of strategic content such as user-experience and SEO to deliver a cohesive, brand-oriented and user-focused content experience across various media channels.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Certifications, Licenses, and Other Special RequirementsNone.
Management/Decision MakingUses a high degree of analytical ability using sound judgment acquired through significant experience to solve complex and varied problems. Associate has authority to make decisions, without specific guidance or direction from supervisor in many cases. Associate must compare alternate courses of action and make a decision after considering the options. Must be able to influence others within the department and across the organization to effectively manage and launch programs. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist. Associate leads two other positions.
Knowledge and SkillsHas advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Possesses strong analytical skills including analytics analysis and processing large amounts of data to understand key trends in audience acquisitions and other key performance indicator metrics. Ability to demonstrate proven consistent results from content strategy. Possesses strong communication skills, both written and oral. Excellence in implementation, attention to detail and strong organizational skills. Strong knowledge of Microsoft Office, with proficiency in Excel and Word.
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.